Marin Software Joins Demandware LINK to Bridge the Gap between Paid Search and eCommerce

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Pre-built integration enables online retailers to increase paid search and ecommerce ROI

Marin Software, provider of the leading paid search management platform, announced today it has joined Demandware LINK, a best-of-breed technology partner community committed to removing the integration hurdles retailers face when adopting ecommerce technologies. As a member of Demandware LINK, Marin Software has developed a pre-built and approved integration to the Demandware® Commerce platform to measure and optimize revenue generated from paid search programs, providing joint customers with simplified deployment options and increased ROI from paid search investments.

Key Partnership Facts:

  •     As retailers increasingly rely upon paid search to acquire new customers, understanding which keywords and creatives drive sales is critical to online success. By joining Demandware LINK, Marin Software will enable tighter integration between paid search marketing and broader ecommerce initiatives. Joint customers will benefit from improved revenue attribution, more responsive keyword-level bidding, and a pre-packaged implementation.
  •     To become a LINK partner, Marin Software developed a plug-in module for Demandware’s ecommerce platform. In awarding certification, Demandware put Marin’s code and documentation through a rigorous validation process before it could be officially added to the Demandware LINK Marketplace for retailers to access.
  •     This simple integration option is currently available to joint customers at no extra cost, allowing retailers to quickly enable a streamlined integration between Marin Software and Demandware, and start realizing value right away.

Quotes:
“Marin Software’s paid search management solution perfectly complements Demandware’s ecommerce platform,” said Jamus Driscoll, vice president of marketing at Demandware. “As part of the Demandware LINK marketplace, Marin Software’s solution will enable customers to more precisely integrate paid search with our ecommerce platform, leading to greater efficiencies and higher returns on investment.”

“Demandware and Marin already have many clients in common, so it made sense to connect our industry-leading platforms,” said Matt Lawson, vice president of marketing and partnerships at Marin Software. “By bridging the gap between demand generation and demand fulfillment, we can help leading retailers increase their paid-search and ecommerce ROI, while providing a better online experience for their consumers.”

Resources:
About Marin Software
About Demandware
Marin Software on Twitter

About Demandware, Inc
The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and a measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Callaway Golf, Columbia Sportswear, Crocs, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Neckermann, Panasonic, Reitmans, s.Oliver, and Theory. For more information about Demandware, visit http://www.demandware.com, call 888-553-9216 or email info(at)demandware(dot)com.

About Marin Software
Marin Software provides the leading paid search management platform for advertisers and agencies worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of enterprise-class marketers, saving time and improving financial performance. More than 800 brands rely on Marin Search Marketer to manage and optimize in excess of $1.8 billion in annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, Salesforce.com and Reply.

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Kari Moe Straley
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