Avira Chooses TrialPay Over Competition after International Head-to-Head Test

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The transactional advertising pioneer generated up to 8.2 times more revenue than a competing company, expands its partnership with international security software provider.

"The results of this test have validated TrialPay’s unique global approach, understanding of international markets and ability to increase sales..." - Thorsten Bruchhaeuser, Director of Consumer Business Global, Avira

TrialPay, the leader in transactional advertising, has knocked out its competition in an international head-to-head test conducted by Avira, a worldwide software leader with more than 100 million downloads on CNET’s Download.com. In an effort to optimize its marketing campaigns, Avira weighed the results of TrialPay’s offer-based payment service against a competing company. In a matter of weeks, TrialPay emerged as the decisive winner, generating significantly more revenue in each country tested:

  •     8.2 times more revenue in the United States
  •     3.5 times more revenue in the United Kingdom
  •     1.8 times more revenue in Austria
  •     1.5 times more revenue in Germany

“The results of this test have validated TrialPay’s unique global approach, understanding of international markets and ability to increase sales—which are the reasons why we partnered with the company in 2007 and are looking forward to continuing our partnership,” said Thorsten Bruchhaeuser, Director of Consumer Business Global at Avira. “TrialPay is an American company, yet it continually meets the needs of our European customers by presenting relevant advertiser offers in countless countries, localizing its checkout flow into a dozen languages and translating our touchpoints into French, German, Italian and Spanish. And we now have the hard numbers to prove it. ”

Since 2007, Avira has earned significant new revenue through TrialPay’s offer-based payment platform, allowing customers to get Avira’s premium software for free by completing one offer through TrialPay’s catalog of premier global advertisers. The software company has implemented targeted TrialPay campaigns during the installation process, on in-product messages and as part of seasonal promotions around key holidays to increase revenue.

TrialPay is the industry leader in the transactional advertising space with the broadest global reach and largest roster of advertiser partners around the world. The company serves more than 80 million users across 10,000 merchant sites and boasts an inventory of more than 2,000 premier advertisers, such as Yves Rocher, LOVEFiLM and Serenata Flowers. In its continuous effort to expand its international presence, TrialPay has localized its platform into 12 different languages, processed transactions in over 180 countries and added more than 400 new international offers in the last six months—resulting in a 4x increase in total international revenue in 2010.

“We are happy with the test results, not only because they reaffirm TrialPay’s position as the global leader in the space, but because they allow us to continue our valued partnership with a top security software company,” said Sara Milles Gupta, Director of Partner Development at TrialPay. “We are continually expanding our global footprint to ensure that premier international merchants such as Avira can significantly increase sales—and these statistics prove that our efforts are paying off.”

Now, after a successful test, Avira is working with TrialPay to launch a special Valentine’s Day promotion globally. Customers who send flowers through TrialPay’s advertisers will get a full license to Avira’s AntiVir Premium for free.

This offer is available until Valentine’s Day through in-product notifiers and run of site ads at Avira.com or by visiting: http://www.trialpay.com/stores/avira/premium?tid=A7D2NZn

About TrialPay
TrialPay's transactional advertising platform boosts revenue and converts more customers for online merchants by placing targeted promotions around transactions. TrialPay presents customers with compelling incentives and payment options from name-brand advertisers, increasing sales for online merchants while driving traffic and customer acquisitions for premier advertisers. With TrialPay, everyone wins: customers get a free product or significant discount on current or future purchases, advertisers acquire new customers on a pay-for-performance basis and online merchants earn more revenue from their current traffic.

TrialPay works with leading companies across many industries, including software, social apps, retail, online services and more. In four years, TrialPay has provided 80 million users with compelling payment options at more than 10,000 sites including Facebook, Gap, Trend Micro and Fandango. TrialPay holds key patents spanning alternative payment methods for products, services and virtual goods sold online. For more information, please visit http://www.trialpay.com.

About Avira
Avira is a global provider of antivirus software and IT security solutions for consumers and businesses, with twenty years of experience and more than 100 million customers. The company’s flagship product, Avira AntiVir, is known for its extreme reliability and nearly flawless string of VB100 awards. And as a founding member of the “IT Security made in Germany” association (ITSMIG e.V.), Avira is the only antivirus software vendor to guarantee that no third parties or governments can access or spy on its customer data.

In addition to protecting the online world, Avira’s founder and CEO promotes well being in the offline world through his Auerbach Foundation, which supports charitable and social projects in art, culture and science. For more information, please visit http://www.avira.com or join the security discussions at http://www.facebook.com/avira.

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Kindra Wilson
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