Viva España! Domino's Launches Sizzling New Pizza

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New Spanish Sizzler plus exclusive pizza preview for Facebook fans

The new Spanish Sizzler

Domino’s, the pizza delivery expert, has launched the Spanish Sizzler – a mouth-watering new pizza to tickle your taste buds this spring. To celebrate, Facebook fans can exclusively try the pizza seven days before it goes on general sale.

The Spanish Sizzler brings a combination of fiery heat and sweetness using classic chorizo sausage and hand-picked roquito peppers, combined with juicy roast chicken and green peppers. These tasty toppings are added to Domino’s fresh dough base, along with vine-ripened tomato sauce and 100 per cent mozzarella cheese to create a Spanish feast fit for any señor or señorita.

To promote the launch of the Spanish Sizzler, Domino’s is running a special preview campaign on Facebook. From today [February 10, 2011], fans of Domino’s UK page will be able to order a large Spanish Sizzler for just £9.99 and try the tasty new pizza a week before it goes on general sale. To grab the offer, fans just need to log on to Facebook and click through to where the new pizza will automatically be added to their checkout basket.

James Millett, multimedia manager at Domino’s Pizza, said: “We’ve had great response to our Facebook page over the past few months so as a special thank you, we wanted to offer our 127,000 (and counting!) fans a sneak preview of the Spanish Sizzler. We can’t wait to log on and see what our online amigos make of the new pizza.”

The Spanish Sizzler will also be available as an oven-baked sub in stores nationwide from February 14, 2011. Featuring all the ingredients from the pizza served in a freshly baked ciabatta, the sublime Spanish Sizzler sub is ideal for livening up lunchtimes.

Find Domino’s on Facebook at To grab a slice of the action, go online at or visit your local store.

Notes to Editors:
The Facebook pizza preview launches on February 7, 2011. The Spanish Sizzler pizza and subs will be available on general sale from February 14, 2011.

Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.

As at 26 December 2010, there were 665 stores in the UK and the Republic of Ireland. Of these, 527 stores are in England, 47 are in Scotland, 26 are in Wales, 15 are in Northern Ireland, one is on the Isle of Man, 48 are in the Republic of Ireland and one is a mobile unit.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,000 Domino’s Pizza stores in over 65 countries. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at and customers in the Republic of Ireland can order online at In addition, iPhone customers can order by downloading the free Domino’s app.

For more information, please contact:
The Domino’s Pizza Press Office
Domino’s Pizza Group Ltd
Tel: 01908 580654
E: pr(at)dominos(dot)co(dot)uk

Ref: DPGL/CM/374

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Claire McGill
Domino's Pizza
01908 580654
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