Greek U Forms Strategic Partnership with Digital Pix & Composites

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Two trusted online retailers find a creative way to engage fraternities and sororities while saving thousands of marketing dollars.

Coming together was a no-brainer

Digital Pix & Composites, Crystal Lake, IL, a photo composite retailer, and Greek U, San Diego, CA, a custom clothing and merchandise company, both catering to Greek social organizations, have teamed up to standout amongst a sea of online competition.

The new partnership serves as a bold marketing tactic to build brand recognition in a niche Greek, Sorority and Fraternity community. With consumers' short attention spans and ubiquitous advertising, it is vital for small businesses like Greek U and Digital Pix & Composites to find innovative ways to promote their products.

"Coming together was a no-brainer," says Erica Carlson, Finance Manager for Digital Pix & Composites. "Greek U surpasses all of the apparel companies out there today in price and service, so we were thrilled for the chance to work with them."

The two companies will save valuable time and cut marketing costs through a variety of marketing initiatives, including: customer referrals, cross promotions (such as placing flyers into each other's orders), splitting costs of promotional items (such as tote bags), sponsorship sharing and social media endorsements.

"We have been looking to team up with a company in our market for a while now," says Lilly Shokrai, Director of Sales & Marketing for Greek U. "Digital Pix opens up new doors for us, and the quality of their work is in line with what we offer our customers."

Sororities and fraternities will also benefit from the latest partnership. By synergizing their marketing efforts, Greek U and Digital Pix are able to offer deeper discounts and seamless service to Greek organizations throughout the school year, which is especially useful during fall recruitment, the companies' peak selling time.

About Digital Pix & Composites:
Digital Pix & Composites is the leader in composite photography and has over 43 years of experience providing quality sorority and fraternity composites to Greeks across the country. We pride ourselves in being honest about all pricing and we believe in maintaining loyalty without auto-renew or rollover agreements. Experience the Digital Pix difference today! (http://www.facebook.com/dpcpix, http://www.twitter.com/dpcpix)

About Greek U:
Greek U, Inc was founded in 2001 on the notion that Greeks across the country want the best designs and clothing that are in fashion today. All graphic art designers are hired directly out of college, so the most talented designers are creating custom fraternity and sorority shirt designs to meet customer's needs. Greek U is also the highest rated Greek clothing company on Facebook (http://www.facebook.com/greeku).

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Jeff Peart

Daniel Passov
Greek U
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