Brands and individuals alike share the responsibility to help make the world a better place
New York, NY (PRWEB) February 10, 2011
DailyFeats, the new online social platform where people share and earn rewards for their positive actions, today announced that Gary I. Singer, Founding Partner and CEO of Buyology Inc., will join its Advisory Board. With over 30 years of experience in advertising, management consulting, and brand consulting, Singer will provide counsel and strategic expertise to DailyFeats.
At DailyFeats, members collect points for doing simple but meaningful feats that benefit the body, mind, home, and community, and then redeem those points for rewards and savings from national brands and local businesses. As a member of the Advisory Board, Singer will help DailyFeats maximize the immense potential that brands have to help bring positivity into people's lives, and contribute to DailyFeats' effort to create meaningful opportunities for individuals and brands to come together in the pursuit of well-being.
"Brands and individuals alike share the responsibility to help make the world a better place," said Singer, "and I'm pleased to be assisting DailyFeats in motivating ordinary people and powerful brands to make a united commitment to positive action."
Singer is co-founder and CEO of Buyology Inc., the world’s leading strategic neurological marketing company, and the CEO of Redline Results, an independent brand consultancy that transforms leading organizations into more efficient and effective high-performing enterprises. Earlier, he served as Chief Strategy Officer at Interbrand, where he developed strategy, measurement, brand valuation and research for leading brands, and as partner at McKinsey & Company, where he lead the Branding Center of the company’s Marketing & Sales Practice. Singer will bring this rich experience to DailyFeats, where he'll help ensure that brands and consumers can both draw value from doing good.
“We greatly look forward to working with an advisor of Gary’s extensive expertise and business leadership,” said Veer Gidwaney, CEO of DailyFeats. “At DailyFeats, we aim to reward and cultivate positive actions and behavior; Gary’s leadership and experience in helping brands build value for their customers will be invaluable in helping us achieve that goal every day.”
To explore and start earning points at DailyFeats, visit http://www.dailyfeats.com.
DailyFeats is the online social platform where people share and earn rewards for their positive actions - their feats. DailyFeats members collect points for doing simple but meaningful feats that benefit the body, mind, home and community. Points can then be redeemed for exciting real-world rewards, including everything from discounts at local businesses to savings from national brands. Doing good is easy, fun and rewarding at DailyFeats.