American Society of Veterinary Journalists to Certify Veterinary Contributors to Public Media

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In an effort to improve the quality of veterinary medical information delivered to the public, a group of experienced media-trained veterinarians has launched a new organization – the American Society of Veterinary Journalists (ASVJ) – to certify veterinarians and allied animal health professionals who contribute veterinary medical information to public media.

American Society of Veterinary Journalists

ASVJ was formed so producers, editors, hosts and Web publishers know that when they invite an ASVJ-certified guest or regular contributor to their program or publication, that person is well-qualified in both journalism and animal health issues.

In an effort to improve the quality of veterinary medical information delivered to the public, a group of experienced media-trained veterinarians has launched a new organization – the American Society of Veterinary Journalists (ASVJ) – to certify veterinarians and allied animal health professionals who contribute veterinary medical information to public media.

“ASVJ certification is similar to the American Meteorological Society’s awarding the AMS seal of approval to media weather professionals,” says ASVJ Executive Director James Humphries, DVM, CVJ. “ASVJ was formed so producers, editors, hosts and Web publishers know that when they invite an ASVJ-certified guest or regular contributor to their program or publication, that person is well-qualified in both journalism and animal health issues. ASVJ certification takes the guess work out of these invitations and will set high standards for public media appearances.”

ASVJ’s certification process includes an evaluation of each candidate’s professional credentials and previous media work as well as a written examination to determine that the candidate understands the media through which he/she desires to communicate. The ASVJ Board of Certification reviews all candidate applications, grades examinations and grants certification to qualified animal health professionals. Certified veterinary journalists are eligible to display the ASVJ Seal of Certification in their media and use the “CVJ” designation in their title.

“I am excited to have certified credentials to add further credibility to my work,” says Mark Russak, DVM, CVJ, vice president of AAHA, former professor, and a frequent contributor to local media. “I am proud to be a Certified Veterinary Journalist and add the CVJ designation to my name. I also use the ASVJ Seal of Certification in any print media.”

Because ASVJ promotes the use of veterinarians and real animal health professionals to deliver veterinary medical information and news, Dr. Russak says he actively promotes ASVJ to his academic colleagues and those attending his lectures. “ASVJ is much needed and will become the gold standard for media in selecting known talent and accurate information,” says Dr. Russak.

Applications for ASVJ certification are available on its Web site – http://www.ASVJ.org.

Members of the ASVJ Board of Certification are:

Lori Teller, DVM, DABVP, CVJ, Chair
Bernadine Cruz, DVM, CVJ
Thomas Dock, CVJ
Brian Hurley, DVM, CVJ
Tony Kremer, DVM, CVJ
Debbie White, DVM, CVJ

Individuals and organizations who do not seek certification but support ASVJ’s mission may also apply for membership at http://www.ASVJ.org. ASVJ’s non-certified members represent a wide array of industry professionals, including veterinary medical associations, educators, students, producers, editors, writers and show hosts.

ASVJ also announced its 2011 Board of Directors:

Steve Hotchkiss, DVM, CVJ, President
James Humphries, DVM, CVJ, Executive Director
Arnold Goldman, DVM, CVJ
Mike Hutchinson, DVM
Aubrey Lavizzo, DVM
Dean Vicksman, DVM, CVJ
David Visser, DVM
Brian Voynick, DVM, CVA
Mark Willis, CVJ

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