“Self-Exama” Dance Video Keeps Women “Stayin’ Alive”

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Promoting video "The Self-Exama - Disco Steps to Early Detection” from a young cancer survivor group called Beyond Boobs emphasizes the importance of self breast examinations.

The Self-Exama - Disco Steps to Early Detection.

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Beyond Boobs!, a young breast cancer survivor support and breast health education organization, believes in staying alive—and healthy. Using humor as an effective tool, they’re hoping to “touch” women nationwide with their spirited, lighthearted breast health message, “The Self-Exama - Disco Steps to Early Detection.” These sassy women (and several brave men) want you to know “if you’re old enough to have ‘em, you’re old enough to check ‘em.” Check out their moves at http://www.beyondboobsinc.org/?p=845.

“Everyone is ‘aware’ of breast cancer, but how many women are actually practicing the early detection techniques of breast self-exams, annual mammograms and clinical exams?” asks Mary Beth Gibson, co-founder of Beyond Boobs! “Our passion, because of our experiences, is to motivate women to take the necessary steps to be proactive about their health.”

These “Boobers” are putting their take-charge message out in cyberspace “to educate all women, and especially younger women who aren’t looking for breast cancer, and generally, neither are their doctors. Breast self-exams may be their only method of early detection because of their age,” says Gibson. “The ‘Self-Exama’ is a fun, breast self-exam demonstration dance set to the tune of ‘Stayin’ Alive,’ thanks to the Bee Gees, that is going to take self-exams to a whole new playing field,” she adds, smiling.

“By using humor and even a Good Health Fairy, we are combating the fear, denial, and busyness that keep women from doing what they need to do to ensure early detection, which WE KNOW is lifesaving,” adds Rene Bowditch, Beyond Boobs! other co-founder. “Our goal is to take this ‘taboo’ topic and make it ‘commonplace’ and natural to discuss so that women everywhere will encourage each other to take charge of their breast health.”

The “Self-Exama” is the first in a series under Beyond Boobs!’ “Lights, Camera, (Breast Health) Action!” program that produces fun, educational public service announcements promoting early detection. “We want to shift the emphasis from breast cancer awareness to breast health. We’re calling all women to action, using our videos to show them how to begin,” says Gibson.

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Cynthia Lucenius-Schick

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