Storify Offers MailChimp Integration

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Social application helps “cure writer’s block” for email newsletters

Storify, a new application for storytelling with social media, announced today that it has integrated with MailChimp, providing an easy way for Storify users to publish and distribute their stories via email.

“We love this application,” commented Ben Chestnut, co-founder and CEO of MailChimp. “MailChimp is all about helping our subscribers send useful content to their readers. But putting together stories for your newsletters can be hard. With Storify, anyone can easily curate information from the social Web and add personal commentary. We really see this as the cure to writer’s block.”

Storify is a free application still in private beta that allows users to create stories from social media, offering a unified search interface for Twitter, Facebook, Flickr, YouTube, Google Search and other sources. With a simple drag-and-drop interface, writers can select and remix story elements, and add their own text to provide analysis and context. Stories can be published on Storify’s Web site, embedded on any blog or site, or accessed through an API. For an example of a Storify story, see the featured story on events in Egypt.

Early users of Storify have included major media companies such as The Washington Post, NPR, PBS, the Los Angeles Times, ReadWriteWeb along with other bloggers and individuals.

To foster such partnerships, Mailchimp has launched an Integration Fund and is accepting applications from anyone interested in building on the MailChimp platform. Interested parties should complete a short form online to begin the application process.

About MailChimp
MailChimp supports more than 600,000 subscribers worldwide and sending 1 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. With headquarters in Atlanta, Georgia, MailChimp has 10 years of experience providing a fast and robust application for creating, targeting, delivering and tracking their email-marketing efforts. Customers enjoy cutting-edge features, like designer templates, advanced social segmentation and data, geo targeting, and free reports with every campaign. MailChimp's platform provides an open API used by more than 100,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. Plus, they provide a directory of third-party API Experts who can help customers set up the specific integration needed for their business. And best of all, prices start at free.

Media Contact:
Caren West
Caren West PR
caren (at) carenwestpr (dot) com


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