Former MillerCoors and Coca-Cola Vice-President Looks to Aspire in Competitive Market

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Stephen Horgan, former Vice-President of MillerCoors and Coca-Cola Launches Brand Aspirations, a Businesses Consulting and Brand Development Company that will Help to Advance Brands and Products Through Expertise and Innovation.

Horgan has launched Brand Aspirations, a connection point and catalyst where brands, products, companies and innovations achieve their goals through consulting, expertise, contacts, resources and investments.

I feel strongly that Brand Aspirations will help advance companies in the consumer product goods category by helping develop their products through expert consulting, investing, resources and networking.

Stephen F. Horgan, former Vice-President of MillerCoors and VP and Manager for Coca-Cola’s Hydration Business Unit, has led the consumer product market for over 25 years in a variety of executive management, customer, operations and sales roles. Horgan has recently created and launched Brand Aspirations, a consulting and business development company specializing in the consumer products goods, food/beverage and distribution industries. Brand Aspirations is a connection point and catalyst where brands, products, companies and innovations achieve their aspirations through consulting, expertise, contacts, resources and investments in the Retail, CPG, Food/Beverage and Distribution businesses.

“I feel strongly that Brand Aspirations will help advance companies in the consumer product goods category by helping develop their products through expert consulting, investing, resources and networking,” says Horgan, Brand Aspirations CEO and President. “The businesses we seek to serve operate in a very large portion of a market we estimate at over $13 Billion in the US alone. We anticipate an extensive, strategic client base to deliver solutions and further grow CPG brands across these various markets.”

Horgan’s unsurpassed track record in positions of increasing scope and responsibility uniquely positions him and Brand Aspirations to be one of the leaders in business solutions. Horgan’s ability to manage diverse businesses and retail customers with The Coca-Cola Company, with revenues in excess of $3.5B globally, led to expansion of its share of market segment by 10% while forging retail partnerships with Kraft, Nabisco and other major CPG companies. Most recently, Horgan led The Coors Brewing Company customer organization as Vice President and successfully transitioned and established MillerCoors organization and business in the Southeast US during the two companies’ joint venture in 2008.

In addition to Brand Aspirations’ well-documented strengths and experience through its ownership, the company has forged strategic alliances with powerful and leading edge companies such as AP & Associates, Buzz Mouth and Paddington Corporation. With these entities working in tandem, Brand Aspirations can provide support in reaching targeted audiences through alliances, social media and web development, while advancing retail and distribution outlets for its customers and/or investment ventures. Brand Aspirations is uniquely positioned to succeed in a $10+Billion segment of the CPG, Food/Beverage Market.

Stephen F. Horgan also serves on the board of directors for TQ Logistics, a dedicated logistics and transportation company. He has served on the Retail Advisory Board for Children’s Miracle Network, and has been chairman of the Coca-Cola-Walmart Advisory Committee, the Coors Brewing Company Customer Distributor Council and the MillerCoors Distributor Advisory Committee.

About Brand Aspirations
Brand Aspirations is a business solutions provider based in Atlanta, GA which is emerging in the CPG, Food/Beverage and Distribution industries. It is connection point and catalyst where brands, products, companies and innovations achieve their aspirations through consulting, expertise, contacts, resources and investments in the Retail, CPG, Food/Beverage and Distribution businesses.

Established in 2010, Brand Aspirations operates strategically with leading industry experts and solution providers to assist brands, products, companies and innovators in achieving their aspirations.

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Jennifer Kaplan
Evolve PR and Marketing
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