Latest Aaron Industrial Marketplace Auction Proves to be a Bidding Success

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Tank and Vessel Lots Go for 15 Percent Above Expected Value

“We had 53 registered bidders and 20 successful buyers of the equipment,” explains Aaron Industrial Marketplace spokesperson Bruce Baird.

As the final seconds on the latest Aaron Industrial Marketplace (AIM) auction ticked down late last month, the tank and vessel lots up for bid closed at a higher-than-expected sales price. In fact, after just 18 hours on the auction block, the 64-piece lot sold at an average of 15 percent above the expected auction value. Taking place January 26–27, 2011, this bidding success story set the pace for a series of upcoming AIM auctions throughout the month of February. All indications point to 2011 being a favorable year for AIM sellers who are putting their process equipment up for sale on the AIM marketplace.

This Aaron Industrial Marketplace bidding coup is a piece of the much bigger online auction pie. On January 19, 2011, Bloomberg news reported that EBay Inc., owner of the largest e-commerce market, had forecasted “2011 revenue that may exceed estimates.” Indeed, three-year trends show significant growth in the online auction arena. “At the high end of EBay’s forecast for the year, sales will rise 16 percent, compared with 4.9 percent in 2010 and 2.2 percent in 2009.

Whereas EBay sells everything from clothing to electronics to automobiles, the Aaron Industrial Marketplace focuses on a single segment: process equipment. Sellers of unwanted new, used and reconditioned process equipment are now leveraging the Internet-bidding momentum in an atmosphere that targets buyers of precisely the items they wish to unload. AIM’s most recent auction success stands as a testament to that niche-oriented model.

During the January tank and vessel auction, “We had 53 registered bidders and 20 successful buyers of the equipment,” explains Aaron Industrial Marketplace spokesperson Bruce Baird. He goes on to point out how the marketplace managed to secure selling prices that were substantially higher than the expected value. “AIM did a dedicated marketing campaign that reached more than 40,000 Aaron Equipment (AIM’s parent company) customers that had shown an interest in tanks.”

That interest ultimately led to a bidding frenzy that paid off for the sellers included in the auction lot. Items contributing to the auction’s prosperous outcome included stainless steel jacketed and non-jacketed kettles, vacuum kettles, vertical and horizontal tanks, glass lined tanks, pressure tanks, processor tanks, cold water tanks, jacketed milk tanks, mix tanks and a complete insulated scraper mix tank system. In addition, this recent storage tank auction featured equipment manufactured by APV-Crepaco, Cherry Burrell, Mueller and Pfaudler. The individual pieces sold for anywhere from $700 to $16,950.

Such selling prices, however, wouldn’t have been possible if not for AIM’s intuitive auction model. The easy-to-use bidding platform allows buyers to register and bid, view lot catalogs and create a custom watch list so they never miss out on a desired piece of equipment.

Equipment owners who are looking to secure the best possible price on their unwanted new, used and reconditioned inventory can learn more about the Aaron Industrial Marketplace online at http://www.AaronIndustrialMarketplace.com. Buyers and sellers who are interested in taking part in the upcoming complete casein plant, toner manufacturing plant and plastics-related equipment auctions can contact Bruce Baird at (510) 452-7858.

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