Gunn Automotive Group Turns to Live Event Stream to Enhance Online Shoppers' Experience with Video

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By using Live Event Stream’s Video Inventory program to create full motion 360-degree videos, Gunn Automotive, based in San Antonio, Texas, is positioned to meet the demand of today’s video-hungry online customer.

Gunn Auto uses Live Event Stream's Video Inventory

In the automotive industry, we say we have video, but it’s not a true video production and I think consumers know the difference -- Tony Rhoades

Live Event Stream today announced that Gunn Automotive, a Top 100 Dealer Group as ranked by Ward’s Automotive and an innovator in creating a customer-centric environment for car buyers, is once again leading the automotive industry by placing their inventory online for internet shoppers in full motion video. By using Live Event Stream’s Video Inventory program to create full motion 360-degree videos, Gunn Automotive, based in San Antonio, Texas, is positioned to meet the demand of today’s video-hungry online customer.

“We are very excited to be working with Gunn to expand and enhance their online shopping experience,” said Phil Ly, President of Live Event Stream. “Gunn has proven over the years to be a leader in adopting forward-thinking strategies to increase customer satisfaction as well as drive sales, and we look forward to integrating Live Event Stream into their existing model for online content production, distribution and delivery. By using Live Event Stream instead of simple photos, Gunn can provide customers with a richer viewing experience – leading to higher store visits and purchase inquiries.”

Live Event Stream’s Video Inventory and Live-Walk-Around™ Programs are the first of their kind for the automobile dealer industry. With full inventory integration, a simple hardware platform, native Flash® encoding and a batch video distribution process, dealers are able to easily and cost-effectively showcase their offerings in high quality, full motion video and engaging audio. The lack of such a solution in the past has forced dealers to rely on pictures or slide shows to present products online.

“In the automotive industry, we say we have video, but it’s not a true video production and I think consumers know the difference,” said Tony Rhoades, Director of Ecommerce for Gunn Automotive. “We are interested in being ahead of the game, giving our customers the kind of experience that they expect while online – something that is easy to use and provides them with greater detail and transparency.”

The Gunn Auto Group will use Live Event Stream to provide the full circle content creation and distribution of the video for Gunn’s seven franchise locations. Live-Event-Stream offers a DIY solution for dealers and an outsourced service solution through select partners. With dealers looking for options, having both models allows Live Event Stream to serve a broader client base while giving the savvy internet shopper access to videos on a variety of computer and mobile platforms.

About Live Event Stream
Live Event Stream provides video broadcast solutions to organizations, individuals, and public institutions for a variety of business and social applications. Committed to quality production and delivery of exceptional video quality while advancing portability and simplified interface and hardware functionality, Live Event Stream is the leader in delivering video where needed. For more information, visit http://www.liveeventstream.com.

About Gunn Automotive
The Gunn Automotive Group was founded by C.C. "Pop" Gunn and started with one Oldsmobile dealership in 1955. Incorporated as Curtis C. Gunn, Inc. in 1957, it is known today as Gunn GP, LLC and is one of the Top 100 automotive dealer groups in the United States. Identified annually for the last five years as one of the fastest growing companies in San Antonio, Gunn also has the distinction of being one of the city's largest privately-held companies. For more information, visit http://www.gunnauto.com.

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