Kogan launches with LivePrice™ in Australia

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Kogan today launched LivePrice in Australia, an improvement to online retail that results in unprecedented prices on the latest products.

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Other retailers are out there asking the government for new taxes and regulations to help entrench their market positions. We are focused on innovating to create the best value products for shoppers

Kogan today launched LivePrice in Australia, an improvement to online retail that results in unprecedented prices on LED TV and LCD TV product ranges, as well as a wide variety of gadgets and home appliances.

If you buy a product while Kogan are still busy creating it, you'll now be rewarded with a price that you never thought was possible. Take a look at some of the products that currently have LivePrice enabled to see the insane prices on offer.

Bargains can be grabbed across a range of products. Whether you are looking for a digital photo frame, TV DVD combo or just in search of fantastic LCD TV deals, Kogan is undoubtedly the best value electronics retailer in town. LivePrice offers range from 19" & 26" Full HD LCD TVs with built-in DVD & PVR all the way up to a 55" Full HD LED TV crammed full of features. Now buying a cheap TV or LED TVs doesn’t mean you have to skimp on quality.

A video explaining LivePrice is available here: http://youtube.com/watch?v=FCSpcwPDD7E

Consumers now have the power to choose when in the production cycle they buy a product; whether during production, shipping, or when the product is in stock. The earlier a customer buys the product, the greater the saving. Here is an example of a Kogan product with LivePrice.

Ruslan Kogan said the new invention was a result of the Kogan mantra that there is always a better way to create and deliver.

“For the last five years, Kogan has been saving Australians heaps of money on the latest technology. With LivePrice, we've worked out a way for shoppers to save up to another 50%.

“LivePrice harnesses the openness of the Internet to cut out the hidden cost of finance built into price tags of all goods. Kogan ‘LivePrice’ gives the power of choice back to the consumer and will change the way we shop.

“Even though no other manufacturers or retailers are up front about it; every product you purchase has a hidden cost of finance included in its price. Credit can be given by a supplier, bank, or silent investor, but they all have one thing in common – they want a huge return on the money invested into the production cycle.

“At Kogan, we believe in transparency. We're not scared to admit that manufacturing new products means that money needs to be spent up front. We just don’t want the customer to have to foot that bill.

"The LivePrice system means that a shopper buying a product when it's in stock will still get our already market-leading price, but by joining us early on in the production cycle, shoppers can benefit from further discounts that are completely unheard of.

“Other retailers are out there asking the government for new taxes and regulations to help entrench their market positions. We are focused on innovating to create the best value products for shoppers,” Kogan said.

Kogan LivePrice is being rolled out today across Australia after a successful launch in the UK. Kogan continues its bid to use the openness and transparency of the Internet to put more power in the hands of shoppers all around the world.

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Vuki Vujasinovic
Click PR
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