FreStyl, Inc. Launches World-wide, Geolocalized Platform for Sharing Information about Local Concerts:

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FreStyl, Inc. announces the launch of, a geolocalized, user-generated content platform that enables musicians, promoters and venues to distribute information about their concerts across the world, making it easier for music fans to discover live music events on a local level.

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We want to directly involve the music community, and to level the playing field so that concerts from emerging musicians and small venues can be found alongside more mainstream live music events.

FreStyl, Inc. is excited to announce the world-wide launch of, a web service and iPhone application, which allows people to share information about upcoming live music events.

frestyl is designed to directly engage fans, musicians, organizers and venues alike, and to make the process of spreading the word about live music more intuitive and fun. With a strong focus on interaction design, frestyl strives to stand out from the Web 2.0 crowd by valuing simplicity over pixel-packing clutter. The flagship feature of frestyl is the streamlined event creation process. Instead of a tedious undertaking of repetitive text entry, frestyl allows users to quickly bring together the key elements that make up an event: a date and time, a venue and at least one artist.

frestyl is also rethinking location-based services by taking a page from mobile applications and making geolocalization an integral part of the web experience. When a user visits frestyl their location is automatically determined, with their consent, using the new HTML5 Geolocation API, and they see a large map showing all of the live music nearby that other users have shared. frestyl always presents users with the content most relevant to their location, and makes it easy to find other people, artists and venues locally.

This strong local focus stems from frestyl's goal to bring more visibility to emerging musicians, small venues, event organizers, and dedicated fans. Because live, local music stands at the core of the industry, frestyl works at directly involving the community, and engaging one-on-one with users to help improve the service and tailor it to their needs.

"With the recent, world-wide launch of frestyl, our aim is to provide an open platform that allows people to share information about the concerts they attend, play at, organize or host," says co-founder Arianna Bassoli. "Differently from other services that focus on concert listings, we specifically decided not to be just another aggregator. frestyl is the first truly user-generated content platform for information about local, live music. We want to directly involve the music community, and to level the playing field so that concerts from emerging musicians and small venues can be found alongside more mainstream live music events."

In order to become a key player in the promotion and discovery of live music, frestyl is also working towards a tight integration with major social networks like Facebook, Twitter and MySpace, allowing users to share information about their concerts across the web from a single convenient service.

frestyl currently has its strongest user base in Rome, Italy. But with the world-wide launch, everyone can now create and share information about live music events happening in their neighborhoods, and put their local music scene on the map.

About FreStyl, Inc.:
FreStyl, Inc. was founded by Arianna Bassoli & Johanna Brewer, two interaction design geeks who had been working together for years in the research world designing new technologies for music and cities. Guided by seed investors Joi Ito and Jean-Marie Hullot, they decided to leave their labs and launch a product after meeting Luca Guidi, long-time Rails core contributor, who completes the team as Senior Software Engineer. The team splits their time between Rome, Italy and New York City.

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