Las Vegas, NV (PRWEB) February 15, 2011
Today at the International Franchise Association’s Annual Convention, Valuevine Inc. launched Valuevine Connect, a first of it’s kind multi-location analytics dashboard, that provides retail chains, restaurants, franchises and other multi-location businesses with real-time business intelligence into how consumer interactions at the local level contribute to and impact their overall brand experience.
The most fundamental part of Valuevine Connect is that organizations see consumer activity through the lens of how they operate – by location.
“As a multi-location business, the primary customer touch points for our brand are our locations and storefronts scattered nationwide,” said Julie Vance, Senior Vice President of Marketing and Operations for Emerald City Smoothie. “Until now we have always struggled to have the level of timely information and insight that Valuevine Connect can provide our management team.”
Valuevine Connect solves the critical problems that separate multi-location enterprises from other businesses. Valuevine does this by leveraging a constantly expanding set of rich customer-driven data in three powerful ways:
First, Valuevine’s search technology finds and assembles location-specific consumer content posted across the Internet. This includes review community sites like Yelp and City Search, social networks like Facebook Places, as well as check-in data from services like Foursquare and Gowalla.
Second, Valuevine’s technology continually aggregates and analyzes this high volume of data to provide executives and managers with valuable reports and trends that give them regional and by location insight into the voice of the customer, sentiment trends, and consumer activity.
Third, Valuevine Connect provides powerful segmenting, multi-dimensional trending, and comparison features allowing executives to further organize & view their location data in ways that map to their structure. When required, users can also drill down into sentiment and customer trends in order to isolate specific location issues or specific customer issues directly from the source.
“Similar to the importance of using Google Analytics for every aspect of a company’s website, multi-locations must use a product like Valuevine Connect to measure every aspect of a brand’s physical locations,” said Valuevine CEO Neil Crist. “And unlike many customer intelligence solutions, our customers have Valuevine Connect up and running within a single business day.”
Valuevine, Inc. provides social media and location-based marketing and analytics software to premier brands. Their technology suite provides specialized capabilities for multi-location, retail and restaurant chains, and franchise brands. Today, Valuevine’s technology is used by well-recognized national brands and thousands of locations worldwide. For more information visit http://valuevine.com. Valuevine also offers a free location-based social footprint report at http://www.socialfootprintreport.com/footprint/.
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