TubeMogul Launches Demographic Reporting for Video Advertisers

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PlayTime, TubeMogul's leading video advertising platform, introduces free, real-time audience demographic reporting, including data on gender, income, marital status and more.

"Advertisers can now be sure they reached their target audience and make powerful comparisons," said Brett Wilson, CEO and Co-Founder of TubeMogul.

TubeMogul added demographic reporting to PlayTime, its leading video advertising platform, today.

PlayTime's advertising clients now have access to free, real-time demographic information on the people who view their video ads, all easily shared and exported. Metrics available include include age, gender, household income, marital status, home-ownership and number of children.

Until now, advertisers typically relied on external data vendors to ensure they reached their target demographic. This reporting is now built-into PlayTime, saving advertisers time and money and giving them a single interface to make powerful comparisons across audiences. By aggregating data from several sources, TubeMogul increased both sample sizes and accuracy, while including logic to eliminate inconsistencies. Further, by mapping data to its existing database of hundreds of millions of unique viewers, TubeMogul offers the data historically, allowing advertisers to see trends from previous campaigns.

"Advertisers can now be sure they reached their target audience and make powerful comparisons," said Brett Wilson, CEO and Co-Founder of TubeMogul.

The launch of demographics is part of a series of recent investments in PlayTime, which is growing rapidly. In December, video ads served by PlayTime were viewed over 174 million times according to comScore, placing the company in the top ten across the Web. PlayTime comes with TubeMogul's leading video analytics built-in, providing real-time reporting across an advertiser's media buy on metrics like minutes-watched, social network sharing, geographics and more.

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David Burch
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