Maximizer Software Receives Repeat Top Honors from Leading Analyst Firm for Customer Relationship Management Software

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Maximizer Software Inc, provider of simple, accessible CRM and mobile CRM solutions, today announced that its Maximizer™ CRM 11 was selected by ISM Inc., Customer Relationship Management (CRM) and Customer Centric Business Strategic Advisors, as a Top 15 CRM Small & Medium Business Software Award for 2011.

Maximizer Software Inc, provider of simple, accessible CRM and mobile CRM solutions, today announced that its Maximizer™ CRM 11 was selected by ISM Inc., Customer Relationship Management (CRM) and Customer Centric Business Strategic Advisors, as a Top 15 CRM Small & Medium Business Software Award for 2011.

This is the eighth time that ISM has selected Maximizer Software to its Top 15 Award list. The Top 15 are divided into two categories—1) Enterprise, and 2) Small & Medium Business (SMB)—to reflect the changes and growth of the CRM marketplace.

“The winners of the 2011 Top 15 continue to raise the bar for the CRM community with significant advancements in both functionality and connectibility. Mobile access and Social CRM have become must-haves for sales and marketing professionals and their always-on, always-connected Digital Clients,” said Barton Goldenberg, president, ISM.

Maximizer Software was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 209 selection criteria, including 98 business functions, 48 technical features, 36 implementation capabilities, 10 real time criteria and 17 user-support features.

“Maximizer Software is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive,” said Goldenberg. “Maximizer Software is a leader in the CRM industry.”

The Top 15 winners for each category are featured in ISM’s 18th edition of User and Vendor electronic versions of The Guide to Mobile and Social CRM and are available in CD and downloadable format available at http://bit.ly/e1CokI. For more information, call 1-877-ISMGUIDE or 301-656-8448.

About Maximizer Software
Maximizer Software delivers Customer Relationship Management (CRM) software and professional services to meet the needs, budgets and access requirements of entrepreneurs, small and medium businesses and divisions of large enterprises. Simple, easy-to-use and affordable, Maximizer™ CRM enables companies to mobilize their workforces through all-access Web, Mobile and Desktop delivery methods. Easily configurable for organizations in any industry, Maximizer CRM optimizes sales processes, enhances marketing initiatives, and, improves customer service to ultimately boost productivity and revenue. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers since 1987. For more information, please visit: http://www.maximizer.com.

About ISM
Founded in 1985, ISM has established itself as the premiere strategic advisor to organizations planning and implementing CRM and Social CRM initiatives. Companies, non-profits and government agencies receive hands-on guidance from the most experienced CRM and Social CRM team in the world. ISM annually publishes The Guide to Mobile and Social CRM and Top 15 CRM and Real Time CRM software reviews. Barton Goldenberg, founder and president of ISM, is the author of CRM in Real Time (published by Information Today) and CRM Automation (published by Prentice Hall) and is a columnist for a number of publications including CRM Magazine. Our list of clients includes the American Automobile Association (AAA), Amtrak, Giorgio Armani, IBM, ExxonMobil, Kraft, McGraw Hill, Nike, PepsiCo, Roche, Samsung, Sara Lee, T. Rowe Price, United Way, Xerox, and the US Department of Defense. To learn more, go to http://www.ismguide.com or call (301) 656-8448.

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Ursula Klein
Maximizer Software Inc.
604-601-8000 ext. 8039
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