South African Internet Dating Industry Grows 303% in One Year

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South African Internet usage is currently experiencing unprecedented annual growth. The South African Internet dating industry is just one sector seeing proportionately large growth numbers and usage patterns – reporting a phenomenal annual growth of 303%. Gauteng based has seen two years of flourishing success in line with this increase, and is expecting a surge of activity over the Valentines Day period. To celebrate this success will launch a new website that incorporates international award winning technology on Valentines Day 2011.

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According to the Telecom Trends In Africa 2010 report released by WorldWideWorx and Database 360, Africa was expecting an Internet revolution in 2011. In January 2010 South Africa passed the 5 Million user mark for the first time - and a similar growth rate was expected, is being seen, and even surpassed in 2011. South African Internet users are now nearing the 6 Million mark. Comscore and Hitwise - both global leaders in measuring the digital world – confirm that of that number 550 000 have visited an Internet dating website in the last year.

South African Dating Website has witnessed this growth first hand with a very strong start to 2011. New registrations to the website are up 49% from this time last year, and revenue collected is up 52% over the same period. Valentines Day is the busiest time of the year for dating websites, with Google reporting that annual user queries for online dating related terms peak before and after the Valentines Day period.

To celebrate this growth and two years of success in Gauteng dating, is excited to announce that they will be launching a new website incorporating international award winning technology on Valentines Day 2011. The new website will have modern Facebook like features such as a news feed of user activity, instant chat, video profiles, and the ability to track user communication history with another member. will also be announcing a special promotion for the full day of Valentines Day, giving all users a day of free messaging, which is usually limited to premium members.

Callan Harris, Founding Partner of comments:

“We have really noticed a boom in active new members joining the site. Online Dating is still a fairly new concept in South Africa but it is becoming a widely acceptable and normal way of finding a relationship. You use the internet to shop for clothes or find a nearby restaurant, why not use it to find love locally too?”

About is a South African Dating Website focusing for Johannesburg and Gauteng. They cater for people of all ages and backgrounds who are searching for a relationship. The website is backed by an International Award Winning Dating Website Technology Partner.


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