We want to dispel the myths, discuss prevention, engage the National Health Service and get people talking about plagiocephaly, which is considered by some, to be an embarrassing condition.
(PRWeb UK) February 14, 2011
16-22 May 2011 is Plagiocephaly Awareness Week, a new initiative to help increase the profile of Plagiocephaly or ‘flat-head-syndrome’ as it is more commonly known, which affects around one in 30 babies in the UK.
Free ‘Heads Up’ events will be taking place in baby friendly venues across the UK. The events will be run by expert clinicians who will be able to conduct preliminary examinations, answer questions and discuss the treatment available.
Organisers have devised a ‘Heads Up Three Step Guide’ to spotting Plagiocephaly, which will be published online, allowing parents to spot the early signs of the condition.
The PlagioCare™ Charitable Trust will also be launched during Plagiocephaly Awareness Week to help finance treatment for Plagiocephaly. Fundraising packs will be available with initiatives happening across the country.
Steve Mottram, Orthotist at Technology in Motion, who is spearheading the initiative comments: “There is currently limited treatment available on the NHS and many babies are going undiagnosed. It is essential to treat babies as soon as possible to correct the irregular shape and prevent problems in later life.”
“Not all cases of Plagiocephaly require treatment, however with a lack of impartial advice and useful information available to parents, many mums and dads are confused about what to do. We want to dispel the myths, discuss prevention, engage the National Health Service and get people talking about plagiocephaly, which is considered by some, to be an embarrassing condition.”
Plagiocephaly Awareness Week is being spearheaded by Technology in Motion, which has successfully treated over 3500 babies for Plagiocephaly since 2003. Now using the baby safe and technologically advanced PlagioCare™ system developed by Össur, TIM’s treatment is proven to correct babies’ head shape. Using a custom made helmet, crafted for each individual infant treated growth is allowed to bring about a permanently improved normal shape, giving each child the best start in life.
Technology in Motion has clinics throughout the UK with centres in Glasgow, Leeds, Bristol, London and Coventry.