Data Driven Business Week Exhibit Hall Sold Out- Record Registrations for eMetrics Marketing Optimization Summit, Predictive Analytics World and Conversion Conference

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Data Driven Business Week, March 13-19, San Francisco, CA announces comprehensive program featuring 7 days of content with over 100 sessions, 13 keynotes and 12 workshops across five conferences designed to empower businesses to strategize and optimize with data analytics. Featured highlights include the inaugural International Institute for Analytics (IIA) Executive Forum, Thomas Davenport, Author and Founder of IIA as keynote speaker and the first Google Analytics User's Great Event (GAUGE).

Data Driven Business Week, designed to empower business to strategize and optimize with data analytics, today announced an extensive line-up of speakers, sessions, keynotes, workshops and sponsors across five conferences: eMetrics Marketing Optimization Summit, Predictive Analytics World, Conversion Conference and two inaugural programs: IIA Executive Forum and GAUGE (Google Analytics User’s Great Event) March 13-19 in San Francisco, California.

Rising Media CEO Matthew Finlay commented: "Enterprises both large and small are coming to realize tools are now available to improve the bottom line through effective decision-making using data analysis. Rising Media is proud to have assembled, with our partners, this unprecedented line-up of leading experts and practitioners from across industries who will share their vision, expertise and knowledge at Data Driven Business Week demonstrating how to seize this opportunity”.

The week long program features:

eMetrics Marketing Optimization Summit: Leveraging Consumer Interaction Data in a Connected World.

The agenda for this five-day conference features historically popular marketing analytics topics as well as the high-demand social media track, introduced at last year’s Summit, and two new tracks focusing on mobile and media technologies and practices. The Summit keynote speakers include Jim Sterne, Founder, eMetrics Optimization Summit, Guy Kawasaki, Garage Technology Ventures, Thornton May, Futurist and Author, The New Know and Lynn Lanphier, Director Digital Analytics, BestBuy

Serving up panels, keynotes, breakout sessions, clinics, labs, roundtable discussions and peppered with networking opportunities, the eMetrics Marketing Optimization Summit solves real-life problems and challenges through peer insight, new tools and technologies and shared wisdom and experiences from companies such Adobe, Cisco, Dell, Discover, eBay, Expedia, Microsoft, MTV, Schwab and TRUSTe.

Predictive Analytics World: Bigger Wins! Strengthen the Business Impact Delivered by Predictive Analytics.

PAW's 2011 program features over 40 sessions across two tracks - an "All Audiences" and an "Expert/Practitioner" track with case studies from companies such as Bank of America, Bank of the West, Best Buy, CA State Automobile Association, Cerebellum Capital, Chessmetrics, Fidelity, Gaia Interactive, Google, HealthMedia, Hewlett Packard, ICICI Bank (India), Monster.com, Orbitz, PayPal/eBay, Richmond, VA Police Dept., U. of Melbourne, Yahoo!, YMCA and a major N. American telecom, plus insights from projects for Anheuser-Busch, the Social Security Administration and Netflix.

Predictive Analytics World’s agenda covers hot topics and advanced methods such as uplift (net lift) modeling, ensemble models, social data (6 sessions), search marketing, crowdsourcing, blackbox trading, fraud detection, risk management, survey analysis and other innovative applications that benefit organizations in new and creative ways.

Keynote speakers include Sugato Basu, Senior Research Scientist, Google, Eric Siegel, Conference Chair, Predictive Analytics World and special sessions from industry heavy-weights such as Andreas Weigend and John Elder.

Conversion Conference: It’s All About the Conversion.

Conversion Conference, founded in 2010, is the leading event dedicated to helping corporations optimize the conversion rates of online campaigns. The comprehensive program includes keynote addresses from Tim Ash, Author, Landing Page Optimization (and Conversion Conference Chair), Bryan Eisenberg, Co-Author, Call to Action, and Always Be Testing and Michael Summers, Co-author, Creating Websites that Work.

Focused exclusively on improving website conversions, the Conversion Conference program features conversion improvement strategies and tactics by the leaders in the field. Attendees benefit from case studies, practical how-to sessions and actionable takeaways. Experts and authors in disciplines ranging from web design, email marketing and persuasion principles, to multivariate testing and usability converge for two days to discuss the latest tools and techniques available to help website owners and marketers increase the effectiveness of their online marketing efforts.

IIA Executive Forum

NEW – First Time Offered – The IIA Executive Forum, led by Thomas Davenport, Author and Founder of the International Institute for Analytics is a one day executive event for business professionals who will have direct access to the faculty from IIA through roundtable discussions. The IIA faculty will be offering insight, advice and examples of how organizations are building successful models to optimize their data.

Topics include:

What Is the Real Value of Analytics?, - Thomas Davenport
Key Applications of Analytics by Vertical Industry and Job Function, - Thomas Davenport
Critical Issues in Applying Analytics at Production Scale, - James Taylor, IIA Faculty Member IIA Case Study: “The Trouble with Harry”, - Jack Phillips, CEO, IIA

Google Analytics User’s Great Event (GAUGE)

NEW – First Time Offered - Don't miss your chance to participate in an innovative Google Analytics gathering unlike any other. Connect with other Google Analytics users, industry experts, authors and even Google team members. The action-packed agenda includes a morning keynote, learning sessions and a 1-on-1 expert Helpdesk throughout the day, an afternoon Q&A session with the Google Analytics team and an evening reception. A bonus training day will follow with classroom-style instruction for those interested in basic, intermediate and advanced Google Analytics training.

Data Driven Business Week features a dedicated exhibit hall with sponsors and exhibitors across all conferences. Sponsors and Exhibitors include:

Analytics Pros , Atomic Labs, BGC, Bizo, ClickTale, CodeBaby, Concept Feedback, Crowd Science, Decision Management, Deloitte, Digitaria, ExactTarget, Foresee Results, Forio Business Simulations, Fractal Analytics, Fuzzy Logix , Gnip, Google, IBM, IIA, InfoGroup, Information Builders, ion interactive, iPerceptions, Loop11, Miner3D, Monetate, Mu Sigma, Netezza-an IBM Company, Next Analytics, ObservePoint, Opera Solutions, Opinionlab, Oracle, ParAccel, Predixion Software, Revolution Analytics, SafeSiteCertified.org, Salford Systems, SAP, SAS, SIMUL8, Sitespect, StatSoft, Stratigent-Ensighten, Teradata, TRUSTe, UBC-UCI, Unilytics, UserZoom, WAA, WebTrends, Yottamine Analytics, Zementis

For further information, please visit: http://www.datadrivenbusinessweek.com/

About Rising Media

Rising Media is a specialized media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, Internet Marketing Conference, Web Effectiveness Conference, Building Business Capability and AffCon in the US, Canada, UK, France, Germany, Sweden and Australia. See http://www.risingmedia.com for more info.

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