Advent of Hüper Optik® Proprietary Nano-Ceramic Technology for Thai Window Film Market

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11 February 2011, Bangkok – According to Thailand’s automotive statistics, car sales in 2011 are expected to soar 37% this year to 800,000 vehicles, propelled by strong economic growth. Riding on the crest of growth, Hüper Optik® International in conjunction with its newly appointed local Thai partner, Hüper Optik® Corporation Company Limited (Hüper Optik® Corp), headed by Mr. Konton Jathurapattarapanit, a veteran in the window coating film industry with more than 15 years of experience, to launch the German-made Hüper Optik® Nano-Ceramic window coating films into the Thai market.

According to Thailand’s automotive statistics, car sales in 2011 are expected to soar 37% this year to 800,000 vehicles, propelled by strong economic growth. Riding on the crest of growth, Hüper Optik® International in conjunction with its newly appointed local Thai partner, Hüper Optik® Corporation Company Limited (Hüper Optik® Corp), headed by Mr. Konton Jathurapattarapanit, a veteran in the window coating film industry with more than 15 years of experience, to launch the German-made Hüper Optik® Nano-Ceramic window coating films into the Thai market.

“The window coating film industry in Thailand is highly fragmented and low-tech in nature,” said Mr Konton Jathurapattarapanit. He opined that to enhance the business competitiveness of existing window film operators and to attract quality new entrants, there is a need to make available a differentiated technology in the form of advanced nano-ceramic films for automotive application. Existing window film operators or new entrants will have accessed to the innate Hüper Optik® “PLUS” Support Programme in the form of “Business Support”, “Network Support”, “Technical Support” and “People Support” to ensure a guided path to operate the business successfully.

“Being a German-made technology, Hüper Optik® promises to “Excite, Exceed, and Excel” in customer’s expectations,” said Mr Ong Siong, Lim, Group General Manager, Hüper Optik® International. He opined that end users will enjoy unparalleled heat control, durable performance, and credibility with the advanced nano-ceramics retrofitted onto the glasses of their cars.

Hüper Optik® proprietary technology utilizes multi-layers of Ceramic, where ordinary ceramic coatings commonly available in the market only have typically one layer. The multi-layer ceramic nature of the Hüper Optik®` film also endows it the ability to be highly durable - free from demetallisation, discoloration, and interference with electronic telecommunication and navigation systems vis-à-vis other window film offerings in the market. The unique selling propositions of Hüper Optik® proprietary technology are summarized as follows:

[]    1 – first and only Patented Nano-Ceramic Window Film;
[]    3 – three times more infra-red rejection than Dyed Film;
[]    4 – four times less visible light reflection than metalized film;
[]    13 – thirteen degrees cooler compared with no film; and
[]    25 – twenty-five times more durable than conventional film.

Under the Hüper Optik® Start-up Programme for Energy Efficiency Opportunities, a Network Recruitment Seminar will be held on 27 February 2011 at Emerald Hotel, from 2 pm to 6 pm for entrepreneurs and businesses in the automotive market segment to represent Hüper Optik® Nano-Ceramic films as their product offerings.

About Hüper Optik International Pte Ltd

Hüper Optik International Pte Ltd, a company of St Louis, Missouri, USA Headquartered Solutia Inc., is renowned for its patented Extreme (X3) nano-ceramic window films which are constructed with multi layers of Titanium Nitride sputtered on top grade PET. When applied onto glass surface of automotive or buildings, Hüper Optik can effectively reject solar heat by over 70% and infra red heat by up to 96%.
Hüper Optik® X3 nano-ceramic window films outperform single-ply conventional ceramic window films by increasing heat rejection whilst lowering Visible Light Reflectance (VLR) to levels unattainable by conventional ceramic window films.

The advanced nano-ceramic products are 100% metal-free, 100% dye-free. They are not susceptible to de-metalizing, discoloration nor fading and are widely known to be one of the most durable window films capable of enduring the harshest environments, on land and at sea.
Presently, Hüper Optik® can be found in over 20 countries globally.

Hüper Optik International Pte Ltd
12 Jalan Kilang Barat, #04-03
Globamatrix Building
Singapore 159354
Tel: +65 6276 4555
Fax: +65 6276 9917
Email: enquiry(at)huperoptik(dot)com
Website: http://www.huperoptik.com

For more information or media interviews, please contact,
Mr. Vincent Soh; vincent.soh(at)huperoptik(dot)com

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