The importance of snacking shouldn't be underestimated
(PRWEB) February 15, 2011
The health and fitness minded people of Slim Secrets have once again put a passionate focus on nutrition that's tasty and portable with the introduction of Supa Secrets, a complete line of innovative, great-tasting snack solutions for on-the-go children and for parents who want their kids to snack healthier
Our new SUPA SECRETS range delivers on our promise and that is to make snack time a good time for kids and parents and provide a snack that offers genuine benefits to fuel their active, growing bodies. Our Supa Wired Chewy Snack Bars are fortified with omega 3's to nourish their brains, whilst our Supa Crunchy Potato Chips have 80% less fat than regular chips and are gluten free.
"Our aim in launching this kid's snack range is to provide better nutritionally balanced snacks for kids that taste great and of course is a fun/funky brand like our Slim Secrets range. Whilst we still believe that snacks such as fruit, vegetables or similar are a better alternative for kids we know that they will not always satisfy their cravings," says Slim Secrets founder and CEO Sharon Thurin.
"The importance of snacking shouldn't be underestimated," says Sharon. "Kids have small bodies but high energy needs. For cell growth and brain development, they need to eat every two to three hours. These just aren't snacks we're feeding our children; they're nutrition boosts to help kids get through the day until they can share a meal with the rest of their family. Many of our kids today are overweight and of those too many are clinically obese. That's absolutely alarming," say Sharon. "Families need to be more active and eat healthier."
"Slim Secrets emphasis on creating Supa Secrets, healthy snacks for kids is a natural part of the company's evolution," says Sharon.
The disturbing news on children's eating habits and health also motivated Slim Secrets. to create a diverse line of healthy snacks for kids.
SUPA CRUNCHY POTATO CHIPS
Available in Honey Soy Chicken, Nacho Cheese and Sweet Chilli & Sour Cream
- 1.3g fat per serve
- 80% less fat than regular chips
- Gluten free
- All around 90 calories per 25g pack
- Baked not fried
- Source of fibre
- Preservative free
- No added MSG
- Great lunchbox size
- Approved by the Healthy Kid's Association (Amber)
- Taste great!
SUPA WIRED CHEWY SNACK BARS
Available in Ballistic Berry and Wicked Choc.
- Made with the goodness of wholegrain oats
- No artificial flavours or colours
- Good source of omega 3's
- Contains chia seeds
- Low sodium
- Both under 115 calories per bar
- Canteen approval
- Taste awesome!
About Slim Secrets
Founder and director Sharon Thurin is the Australian-based entrepreneur behind Slim Secrets and her philosophy is to promote a healthy lifestyle to her consumers, as the secret weapon for snacking dilemmas.
With degrees in law, arts and diploma in education, weight loss may sound like an unusual field for Sharon to enter into. However, surrounded by family members in the medical and pharmacy industries, Sharon had always had a keen interest in health and weight loss.
So after realising her passion and after many years working as a wellness and weight loss coach, Sharon became increasingly aware of the snacking dilemmas her clients faced.
"Whilst weight loss coaching I noticed that many of my clients ate well at meal times, but often struggled with snacks, or alternatively were so busy during the day that they didn't eat enough and then binged at night," she said. It was during one sleepless night when the mind does funny things that she came up with the idea of producing a range of her own healthy snack products. The unusual names such as 'Afternoon Snack Attack' which she and her clients could relate to came to her that night as well as the notion that the brand had to have a bit of 'spunk' to it.
So it was from here, Slim Secrets was born.
Sharon knows the importance of healthy snacking between meals - each snack is specifically crafted for a certain time of the day and is served with a little secret to keep you going.
With Slim Secrets stand out packaging, great taste and proven results, Sharon's business flourished in just five short years.
Slim Secrets now has a national distribution chain through major supermarkets, Juice bars, convenience stores, health food stores, pharmacies, health practitioners, Fitness First and other gyms, personal trainers and cafes.
Slim Secrets also exports to New Zealand, China, Singapore, Canada, Japan, Bahrain and soon to UK and others.
"We have been thrilled that overseas markets have embraced Slim Secrets in the same way Australia has and as we embark on entering the new markets this is a really exciting time for us," she said.
"Slim Secrets is such a unique and memorable product - our branding is really what hooks people then they get hooked on the taste," she said.
"Our packaging and the way it communicates our brand's ideas to our consumers is what truly sets us apart.
"We are light-hearted, but still 'on the level', so we appeal to such a wide audience both male and female from 18 to 50 year olds and now look forward to including kids with the launch of Supa Secrets!"
For more information go to http://www.slimsecrets.com.au.
Contact: email Nicole or Sharon at info(at)slimsecrets(dot)com(dot)au
PH: +613 98223121
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