Canadian Innovators in the Mobile App Space: The Road to Monetization

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Leading Canadian mobile companies, Poynt, Mob4hire and Momentem, discuss closing the gap on the App ecosystem during MWC Barcelona 2011.

Poynt is adding over 15,000 new users every day

Poynt, Mob4Hire and Momentem all based in Calgary, Canada are a driving force in Canada’s Emerging Technology landscape.

The App marketplace has become a competitive stage for developers, content producers and App store market place operators. Closing the gap on the App ecosystem are three Canadian companies who are leading the way in building sustainable business models in pursuit of creating a “Best in Breed” App experiences for a growing customer base. Poynt, Mob4hire and Momentem all based in Calgary, Canada are a driving force in Canada’s Emerging Technology landscape.

  • Poynt, the leader in mobile local search, is a convenient and timesaving GPS-enabled application that connects and guides consumers to local businesses. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call a business or view a website. Poynt has been nominated for a GMSA Global Mobile App Award. Visit Poynt at the RIM stand – Hall 7, 7B42 or the Google/Android Stand – Hall 8, 8C25
  • Mob4hire, the leader in Brand Mobile Optimization, uses its international community of mobile experts in 153 countries to provide market research, mobile engagement measurement, usability, user experience and functional testing services to global brands, telecoms, ad agencies, content providers and mobile app/web developers. Join Mob4Hire in Booth 2A97, Hall 2 (Canadian Pavilion); and
  • Momentem, powered by parent company Wmode, is recognized as one of the leading BlackBerry business apps by ZDNet, MSN Tech and Gadgets,Fierce Wireless, AOL, and IT Pro magazine. It is a subscription-based app and hosted service that allows mobile users to instantly allocate mobile calls and activities to specific clients and projects, enabling them to recover more money and keep an audit trail of their mobile activities. Join Momentem and Wmode at Booth 2A97, Hall 2 (Canadian Pavilion)

The road to monetization can be an incongruous pathway, making it paramount to abide by the principles of brand building, being resilient to market forces and having a strategy for global expansion that addresses a consistent problem in multiple markets.

“The success of the Poynt app has been driven by a global user base, and we have built an App that connects users with the world around them,” said Andrew Osis, CEO of Poynt Corp. “We take pride in being a Canadian company that is worldwide industry leader both in innovation and business”.

"It's a very simple equation; if your mobile App doesn't get at least 4 stars out of 5 in app store user reviews, no one will buy or download it," explains Stephen King, Mob4Hire's CEO. "By helping companies create great apps and mobile websites through our mobile usability research and testing tools, we increase user engagement and recommendations leading to viral growth. Our friends at Poynt and WMode Momentum are prime examples; GREAT apps and GREAT viral growth!"

Talking about how they have monetized their service, Terry Hughes, Head of Market Development at Wmode, said, “With Momentem we have proved that people are prepared to pay for an app and subscribe to a service when they receive a real tangible value. We deliver a guaranteed ROI coupled with a high quality service for busy professionals, and they are happy to pay several dollars per month."

To arrange a briefing with an executive from Poynt, Mob4hire or Momentum contact:

Poynt, Michelle Sklar; Michelle(dot)sklar(at)poynt(dot)com

Mob4hire, Stephen King; stephen(at)mob4hire(dot)com

Momentem, Arleigh Vasconcellos; arleigh(dot)vasconcellos(at)wmode(dot)com

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