The Dark Side of Valentine's Day Revealed

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Valentine’s Day should be an opportunity for couples to display their love, affection and commitment to each other, but according to a survey carried out by free classifieds website, Vivastreet.co.uk, nothing could be further from the truth.

Almost a quarter (23%) of people polled admitted that they would be thinking about someone who is not their partner on February 14.

Valentine’s Day should be an opportunity for couples to display their love, affection and commitment to each other, but according to a survey carried out by free classifieds website, Vivastreet.co.uk, nothing could be further from the truth.

In an outright bursting of the love bubble, almost a quarter (23%) of people polled admitted that they would be thinking about someone who is not their partner on February 14.

And anyone who thinks they’re safe from being shown the door on Monday, take note. Almost a third (31%) of those questioned said they wouldn’t have a problem brutally ending it with their loved one on Valentine's Day. Seems like dating sites could have a good year but that wedding planners may be in for a tough 2011!

And for those lucky ladies who are expecting to be wined and dined on February 14, don’t be surprised when your man pays for the meal with a discount voucher, as 59% of those surveyed admitted they would not be embarrassed to pay for a romantic meal with a 2 for 1 promotional deal.

Throw in the rising cost of living and it seems cheap Valentine’s Day Gifts are going to be the order of the day this year. Jewellery, the traditional cornerstone of Valentine’s Day, has been shunted into second place.

Finally, almost half of respondents (47%) said they actually disliked Valentine’s Day, while 55% said they would be actively avoiding celebrating on Monday — although it does depend where you are in the country. The age of romance is clearly alive and kicking in Liverpool, Newcastle, Bristol and Edinburgh, as these cities topped the list of Valentine’s Day love spots, but in Birmingham and Norwich — the two least romantic cities — romantic gestures will be few and far between.

James Pass, UK Country Manager, Vivastreet.co.uk, comments: “The results of this poll have brought Cupid crashing down to earth. Romance is by no means dead, but it’s certainly not what it used to be. Removals firms are likely to be busier than florists during 2011!”

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Dominic Hiatt
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