Neverblue Opens Amsterdam Office to Meet Growing Demands of European Advertisers

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Neverblue opens Amsterdam office and builds on core European verticals.

With the Europe online ad industry market value poised to overtake that of the U.S. as early as summer of 2011, according to International Advertising Bureau (IAB), Neverblue, a lead generation network that delivers millions of profitable customers to clients from all over the world, announced today that it has opened an Amsterdam office.

The Amsterdam office will build on Neverblue’s core European strengths in dating, coupons, gaming and download verticals. Additionally, the company will promote its global platform to European advertisers looking for new clients and business partners in America and Asia.

“The growing demand by our European advertising partners for performance-based Internet marketing to reach customers and build sales funnels, dictates that we are present in critical markets to serve them,” said Eric J. Gerritsen, Neverblue’s Vice President of Sales and Business Development. “Our Amsterdam office increases Neverblue’s strategic market presence to assure world-class technology, high-touch client service, and global reach to our European partners," Gerritsen said.

According to industry analyst IAB, Europe’s online ad industry’s market value is poised to overtake that of the U.S. as early as summer of this year. The UK has the highest percentage of online ad-spend in the world. Europe has 475 million Internet users and the largest installed base of smartphone users in the world.

Over the last several years, Neverblue has worked in Europe with leading brands, such as Groupon, to build cost-effective brand awareness and customer acquisition through Cost-Per-Action Internet marketing campaigns.

This announcement comes on the heels of last month’s launch of Neverblue Mobile. Neverblue Mobile has leveraged the deep industry knowledge, insights and analytics of Neverblue and adapted them to create new performance standards for marketing to the mobile environment.

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