A Lovefest of Analog and Digital Worlds Marks the Valentine's Day Album Release of The Valence Project

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Guns N' Rose drummer Brain (Bryan Mantia) and 5-time Grammy nominated producer Cookie Marenco reach into their deep bag of studio tricks to create a hybrid of acoustic and electronic music called The Valence Project. Gregory James --Valence Records founder and guitarist, Kai Eckhardt -- bassist from Garaj Mahal and a cast of extraordinary artists add their creative energy to this studio collaboration.

Valence Records chose Valentine's Day to launch their first CD called "The Valence Project". The self titled release boasts an award winning all star cast of musicians from rock, jazz, hiphop, electronica and acoustic music. (http://thevalenceproject.downloadsnow.net/)

Led by executive producer, Gregory James (guitarist), The Valence Project is a mashup of acoustic and electronic music which brings together elements of Prince, Radiohead, Zero Seven and Jeff Beck. Five-time Grammy nominated producer Cookie Marenco and drummer/beatmaster/ looper Brain Bryan Mantia (Guns and Roses, Primus, Buckethead) collaborated and engineered the basic tracks using an unusual technique combining analog tape with the latest in digital recording techniques. The unusual method of composing was featured in several articles, most notably in Audio Media Sept 2010 (http://www.nxtbook.com/nxtbooks/newbay/audiomedia_201009/index.php?startid=22#/22/OnePage) and in 6 part at Indaba Music's Artist in Residence series (http://tinyurl.com/6kejuzd).

Appropriate for the sweetheart holiday launch, the first single "Who Do You Love? adapted the lyrics by Bo Diddley into a mash up of acoustic and electronics mayhem. The original song is nearly unrecognizable except for the haunting lyrics performed by Deborah Craig as a spoken word poem. Dj's soon provided remixes that can be heard on The Valence Project website. (http://thevalenceproject.com/)

Melissa Reese, talented young vocalist from Los Angeles, performs on several of the album's songs, including the free single, "I Am Shiva". James and Reese co-wrote the lyrics. Kai Eckhard (Garaj Mahal) and Jonathan Herrera (Alex Acuna, Jerry Goodman) alternate as bass player on the songs. Award winning violinist and improviser, Emily Palen performs on several tunes. With over a million views on YouTube.com, Valence Records will be releasing her debut CD later this year.

The Valence Project can be heard at the band's website and is available for sale as a 96 24 high resolution download, CD, or mp3. You can also find the recording at Amazon.com.

To promote the release, members of the group will be performing at Yoshi's in San Francisco on April 26, 2011. The event will be video taped. Tickets can be purchased at Yoshi's (http://sfyoshis.inticketing.com/).

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Mike Newman
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