Idea Couture Launches M/I/S/C Magazine

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Idea Couture launches M/I/S/C, a new magazine that boldly mixes business innovation, design thinking, and global culture

The first issue of M/I/S/C, the edgy new magazine, published by Idea Couture, hits newsstands and bookstores worldwide at the beginning of March. M/I/S/C breaks new ground by bringing design thinking and innovation practices to a broad and global readership. Organized around four key concepts, Movement, Intuition, Structure, Complexity, M/I/S/C caters to a sophisticated and rapidly growing audience interested in the blurring boundaries between business and design.

M/I/S/C provides new perspectives on everything from strategic innovation to design thinking, to social innovation to behavioral economics. M/I/S/C blends the business insights of a Business Week and the innovation profiling of a Fast Company with the design-forward thinking of a Monocle and the global culture savvy of a Wallpaper.

The M/I/S/C launch issue includes articles that explore whitespace mapping, secret weapons of innovation, design thinking, and global art. The featured article looks to Steve Jobs’ life journey and offers the top 10 lessons for out-thinking your competitors, developing innovative products, and de-mystifying business school assumptions.

According to Publisher and Editor-in-Chief, Idris Mootee, “M/I/S/C is a multi-layered exploration of innovation, business strategy and design, fuelled by global creativity, connective-culture, and co-created meanings.” He says, “The goal of the magazine is to generate creative vibrations that take on a life of their own and ignite at least some small spark of creativity in design thinkers and business managers alike.”

Idea Couture, a strategic innovation and design firm, has assembled a talented editorial team under the creative leadership of Idris Mootee. Mootee is a world-renowned strategy and innovation expert as well as an influential business thought leader. Acclaimed author of High Intensity Marketing and The 60-Minute Brand Strategist, Mootee, CEO of Idea Couture, is also an avid photographer, designer, keynote speaker, and Fortune 500 strategy adviser.

M/I/S/C will be distributed globally in the US, UK, Canada and 18 other countries.

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Ashley Perez
Idea Couture
647.827.0412 ext. 209
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