World's Finest® Chocolate Goes Live on iCongo's E-Commerce Platform

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U.S. Leader in Chocolate Fundraising Integrates B2B and B2C Channels into Streamlined, Flexible Platform: Boosts Productivity for 600+ Sales Force

We’ve been able to reduce call center labor in excess of 50%, and we certainly expect double digit returns from other aspects of the iCongo implementation as well.

iCongo Inc., a leading e-commerce platform provider offering B2C, B2B, multi-channel, order management and marketing systems, is pleased to announce the successful launch of World’s Finest Chocolate’s (WFC) new online sales channel through iCongo’s integrated B2B/B2C E-Commerce Platform. A leading manufacturer of chocolate and the U.S. leader in chocolate fundraising, WFC is one of just a few companies in the U.S. that continues to manufacture chocolate directly from the bean. The company will leverage the new iCongo system, which is fully integrated with WFC’s SAP system, to keep up with their significant growth in fundraising, retail and their direct mail catalog sales while achieving major productivity gains for its more than 600 sales representatives.

Using iCongo’s E-Commerce Platform, World’s Finest Chocolate is equipping its customers, sales force and CSRs with advanced online order processing and fulfillment features that are ideal for all segments of its business and offers superb scalability, customer service and call center support.

“We are excited to launch WFC’s new online capabilities through iCongo’s e-commerce platform,” said Michael Mestan, Senior Director for World’s Finest Chocolate. “The iCongo team worked with our WFC team to understand our needs for ease and flexibility in supporting the online requirements for our chocolate fundraising, retail and catalog programs for both B2B and B2C markets. This integrated system provides us with a powerful combination of advanced features as well as administrative and order processing capabilities that have already begun to improve our operational efficiencies. For one order function in particular, we’ve been able to reduce call center labor in excess of 50%, and we certainly expect double-digit returns from other aspects of the iCongo implementation as well. In addition, we really look forward to leveraging the system features available for enhanced visibility into our customer, order, and marketing campaign data and efforts, all of which are managed through iCongo.”

With direct integration with WFC’s existing SAP system, the new iCongo e-commerce platform supports the unique business processes involved with fundraising, retail and direct mail catalogs, as well as ensures reliable scalability to meet peaks in demand during high-volume fundraising and holiday seasons. Advanced order placement, modification, tracking and shipping options improve customer service for sales reps handling multiple accounts and for the individual retail customer or do-it-yourself fundraising manager.

“iCongo is pleased to welcome World’s Finest Chocolate to our roster of industry leading customers,” said Irwin Kramer, CEO of iCongo. “With our proven and robust e-commerce platform, World’s Finest Chocolate will continue to deliver easy to run fundraising programs for schools and other groups, all the while providing a greater level of service to their valued customers and team members.”

The iCongo platform uniquely combines complete B2C and B2B multi-channel e-commerce and marketing capabilities with integrated modules for retail e-commerce, order management, warehouse management, cross-channel transaction management, business-to-business transactions and promotions. The platform is well-suited for organizations needing end-to-end highly scalable, full-featured, easy-to-manage online channels that include all the systems and tools required to effectively market and sell products to customers. Beyond transactional facilitation, iCongo's platform also offers advanced online merchandising, interactive selling and cross-channel functionalities to help drive higher conversions, larger orders and increased transaction volumes.

About iCongo Inc.
iCongo is a leading e-commerce platform provider enabling companies to successfully run their mission-critical e-commerce operations with a full suite of tools designed to streamline site administration, order processing and fulfillment and customer service. iCongo’s solutions include B2C and B2B e-commerce, order management, cross-channel platforms, plus a comprehensive marketing suite. iCongo has been favorably positioned by independent research firms, including Forrester’s Wave for B2C E-Commerce and Gartner’s Magic Quadrant for E-Commerce. iCongo’s clients include many multi-national and world-renowned retailers and brands. To learn more please visit

About World’s Finest Chocolate
Family owned and based in Chicago, World's Finest® Chocolate has over 60 years of experience and prides itself on being one of nine North American companies that manufactures chocolate directly from the cocoa bean. The most modern machinery, dedicated employees and the finest ingredients allow World's Finest® Chocolate to consistently deliver the perfect balance of flavor, texture and color. At present, World's Finest® continues to be the leading manufacturer of chocolate products for the U.S. fundraising industry. Its premium chocolates are also sold in retail chain stores, direct mail gift catalogs, online website, corporate gift programs, gift basket programs and in two outlet stores located in Illinois.

iCongo Inc.
Judy Lee
Senior Marketing Director
888-944-2664 x287


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