eWORDofMOUTH Expands Value Added Reseller Program To Europe, the Middle East, and Africa

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New VAR agreement with Penguen Ltd. provides strategic access to EMEA region; reflects firm’s shift to global VAR strategy

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eWORDofMOUTH, a leading provider of online and social marketing solutions that enable consumer-facing enterprises to rapidly generate customer referrals and grow revenues, today announced it has signed a new VAR agreement with Penguen Ltd., a leading international reseller to Europe, the Middle East, and Africa (EMEA).

eWORDofMOUTH’s integrated digital marketing system allows enterprises to leverage email, mobile and social media channels to positively engage and incentivize customers to refer friends and family members. A recent eMarketer survey reinforced the business value of customer referral marketing, finding that Internet users trust recommendations from people they knew above other forms of advertising.

Penguen Ltd. will manage eWORDofMOUTH operations for the EMEA region, serving as the conduit for business owners across all verticals seeking to rapidly grow customer traffic, strengthen customer retention and generate more referrals from existing customers by leveraging eWORDofMOUTH’s unique 360 degree digital marketing solution.

“Consumer-facing companies throughout the U.S. have embraced our social marketing system – powered by our proprietary customer referral and rewards technology – to quickly grow traffic, sales and customer databases,” said Trevor Shanski, Founder and President of eWORDofMOUTH. “Penguen’s experienced management team, strong sales experience and business relationships throughout the EMEA region will allow us to rapidly expand our offering internationally.”

Today’s expansion demonstrates the strong value proposition of eWORDofMOUTH’s Value Added Reseller (VAR) program, which gives VAR’s a powerful way to monetize their existing customer base. It also initiates a global VAR network strategy that will serve as the primary marketing channel for eWORDofMOUTH – eliminating the need for a costly internal sales force.

eWORDofMOUTH will seek to attract VARs that are both national and vertical specific in scope, including digital marketing agencies, ad agencies, online marketing firms and IT providers. Key program benefits to the VAR include:

  •     Unique, differentiated solution that creates an additional, long-term recurring revenue stream for the reseller.
  •     Allows VARs to offer a comprehensive 360 degree digital marketing solution that integrates referral, email, social, and mobile marketing channels, and is specifically designed for multi-location consumer companies and online merchants.
  •     Provides VARs with a solution that can deliver rapid, measurable, bottom line results to national consumer companies.
  •     Enables VARs to retain 100 percent of value added services.

”The opportunity to represent an e-marketing solution that is not only leveraging innovative technology, but also generating rapid revenue and results for companies is one we were excited to be a part of,” said Banu Canozkan, Marketing Director, Penguen Ltd. “Based on our industry experience and relationships, we strongly believe that eWORDofMOUTH’s value proposition will resonate loudly for businesses throughout the EMEA region.”

For VARs interested in learning more about our channel partner program, visit here or contact us at sales(at)ewordofmouth(dot)com.

About eWORDofMOUTH
eWORDofMOUTH delivers online and social marketing solutions that enable enterprises to rapidly generate customer referrals; grow traffic, revenues and customer databases; and improve customer retention and loyalty. Powered by its turnkey customer referral and rewards technology, eWORDofMOUTH’s integrated 360 degree digital marketing system allows enterprises to leverage email, mobile and social media channels to positively engage and incentivize customers to refer friends and family members. Whether a business operates online or through bricks and mortar stores, has one location or one thousand, our fully integrated solution is ideally suited for consumer-facing enterprises seeking the technology, service and real-time metrics needed to execute an online marketing strategy with exponentially positive results. Please visit eWORDofMOUTH at http://www.ewordofmouth.com.

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Brian Lustig
Lustig Communications
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