Wine Industry Private Sale Site invino Announces Free Sommelier Service

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Wine Industry’s Original Private Sale Site Re-brands; Offers Members Individual Access to World-Class Wine Sourcing for Free

In the year since we've been in business, we've built a loyal following by giving our members access to amazing wines from around the world at a price they can't get anywhere else –all delivered with an unequaled level of service

invino ( today announced its new Inside Sommelier Service, which provides free personalized wine buying assistance for invino members interested in purchasing three or more cases of wine. Also today, the company introduced its new name and a re-designed website,, which provides unique access to exclusive wines, unbeatable prices and a one-of-a-kind, personalized sommelier service. As the only private-sale wine business headquartered in the heart of California Wine Country, invino brings members unparalleled access to marquis wine brands along with limited edition and small production wines from around the globe that are normally hard to source. invino’s membership is free and the site offers new wines daily across multiple categories.

“In the year since we’ve been in business, we’ve built a loyal following by giving our members access to amazing wines from around the world at a price they can’t get anywhere else –all delivered with an unequaled level of service,” said Tony Westfall, co-founder and owner of invino. “Today, we’re introducing our Inside Sommelier Service as a way to extend our own “insider advantage” to those members looking to access larger quantities of delicious and interesting wine. Because wine is our core business, we can give our members a combination of merchandise and services, like our Sommelier Service, which they will not find anywhere else.”

invino Inside Sommelier Service provides personalized wine consultation free of charge to all invino Insiders. Members planning a party, wedding or other special event that requires three or more cases of wine may enlist the Inside Sommelier Service to help take the mystery out of what wine they should offer. Members simply provide invino with the event date, number of guests, budget and wine preferences and the Inside Sommelier Service will help refine their choices and source the wines.

Uncomplicated Access to Exclusive Wines, Top Wineries and Unbeatable Prices

Exclusive Old and New World Wines: invino was the first company to introduce the private sale concept to many wineries as a dedicated vertical —this, coupled with the wide network of industry contacts that the team has made through decades of living and working in the wine industry, affords the company the opportunity to work with world-renowned producers from Sonoma to Rioja. The result is that invino can offer unique, exclusive wines from well-known, brand name wineries as well as from small, lesser-known, emerging producers.

All Aroma, No Oxidation: Unlike large department store shopping experiences, invino offers an uncomplicated, personal approach to buying wine. The site offers new wines daily across multiple wine categories, each sale lasting on average from 24-72 hours.

Employee Prices without Having to Stomp Grapes: Because invino focuses solely on wine, members know they're getting the highest quality wines at the best prices anywhere. invino ensures that their offerings are the lowest total price available on the Internet and stands behind that claim. Depending on the offer, Invino sells for 40-80% off suggested retail and at least 10% lower than the best Internet price. invino also rewards members with opportunities to save, like a $20 credit when you refer friends who make a purchase at invino. Furthermore, every wine is eligible for flat rate shipping of $10 nationwide ($5 within California) based on a minimum purchase requirement.

All of invino’s wine selections are personally tasted by the invino panel which includes a diverse group of wine experts. Ultimately invino chooses only a small percentage of the wines they taste to include as offers to members.

About invino
invino was developed by Tony and Danielle Westfall, wine industry entrepreneurs who have worked for companies such as Foster’s Wine Estates, Trinchero Family Estates, the Sebastiani Family’s Viansa Winery & Vineyards and Their vast network of wine industry contacts and experience in software, supply chain, marketing and ecommerce led them to start invino (Winery Insider), the only members-only private sale company focused exclusively on the wine category. invino is part of the husband and wife team’s Good Company Wines portfolio, which also includes Westfall Marketing Group and Good Company Wines Imports. WMG is a boutique Wine & Luxury Services agency with a client list that includes Rubicon Estate, Ghirardelli Chocolate Company, St Supery, Andretti Winery, NASCAR’s Childress Vineards & others. WMG also offers strategic supply chain services for small and medium size wineries to help them reduce their COGS. GWC imports, , exports and distributes a portfolio of wines from France and German. VinoFina, an online wine retailer that donates a portion of the proceeds from every bottle sold to non-profit and charitable organizations.

Media Relations:
Christopher Downing, 415-551-9622


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