9Threads Named a Finalist for Prestigious SXSW Interactive Awards

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Big Canvas Idea Honored for Outstanding Web Design and Development in Business

“We have a phenomenally talented and dedicated team here at 9Threads, and it means a great deal to have the industry validate our hard work and out-of-the-box creative thinking.”

9Threads’ Big Canvas Idea was selected from nearly 3,500 entrants as one of five finalists for the coveted SXSW Interactive Awards in the Business category. Now in their 14th year, the SXSW Interactive Awards are widely recognized as “the Oscars of the Web world”—the industry’s most sought-after accolade.

“We are delighted to be recognized for our unique online design and to be a part of this prestigious group,” says Lee Zapis, CEO of 9Threads. “We have a phenomenally talented and dedicated team here at 9Threads, and it means a great deal to have the industry validate our hard work and out-of-the-box creative thinking.”

“The ‘Canvas’ is actually one huge multi-directional website of approximately 7500 pixels by 6800 pixels, where nearly all of our content is displayed,” explains David Sutula, VP of Digital Strategy at 9Threads. “The beauty of the idea is that it allows for nearly limitless expansion in all directions and the opportunity to break free from traditional navigation restrictions. It also embraces the gesture-enabled browsing environment of the iPad, iPhone, and other iOS devices.”

The winner of the SXSW Interactive Award in Business will be announced at the Annual SXSW Interactive Awards Ceremony on March 15th in Austin, Texas, during the 2011 SXSW Interactive Festival. This year SXSW will present awards for online projects launched or completely redesigned in 2010 in 17 categories. Entries are judged on visual design, creativity, content, and user experience. In the Business category—which recognizes outstanding achievements in online materials devoted to the needs of for-profit businesses—the other finalists include Blue Cross and Blue Shield of Alabama: Be You, Diesel SS10: A Hundred Lovers, Get Satisfaction Overhaul, and Red Tiki.

South by Southwest (SXSW, Inc.) is a leading source of events for entertainment and related media industry professionals. To find out more, go to http://www.sxsw.com.

9Threads is a strategic marketing and custom content agency that draws from deep-rooted fashion, beauty, and retail expertise to help clients weave their signature style across the digital landscape, custom fitting websites, social media, and mobile apps to business and sales objectives. Through meaningful storytelling, interactive dialogue, and a certain aesthetic flair, 9Threads crafts multi-dimensional online brand experiences while maintaining a cohesive presence at every turn.

9Threads is headquartered in New York City, with a studio in Northeast Ohio. Recent clients have included United Legwear, BabyLegs, Cejon, The Mini Social, Soles4Souls, Dansko, and SUEDEsays among others.

To learn more about9Threads and the Big Canvas Idea, go to http://www.9threads.com.

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David Sutula
9Threads
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