How Many Appointments are Necessary to Sell Your Home? Find Out Here.

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This press release concerns how many appointments are necessary to sell a home in Massachusetts. This important information has never been published anywhere and is derived from an interview with an owner of a company whose firm processes and tracks hundreds of thousands of requests for Massachusetts home showings. This information is helpful to any Massachusetts real estate agent or home seller wishing to sell a home for the highest price in the least amount of time.

It took Massachusetts real estate agents on average 13 showings of a home listing for the home to sell in 2010, according to David Bates, the publisher of the Bates Real Estate Report, (http://www.BatesRealEstateReport.com), a leading blog about the Greater Boston real estate market. That number represents a significant improvement from 2009, when it took an average of 17 showings to sell a home in Greater Boston.

The information is derived from an interview with Walid Saba, the president of MAPASS (pronounced M-A-PASS), a company that coordinates and confirms appointment requests from selling agents desiring to show a home listed by another agent. MAPASS processed nearly 600,000 showing requests for Massachusetts homes in 2010 and provided service in the sale of more than 16,000 homes.

Bates, a 15-year veteran of the local real estate market, says that knowing the average amount of showings it takes to sell a home can be important to Massachusetts homeowners and Realtors® wishing to successfully sell homes for the highest price in the least amount of time. If the home sells within the average number of showings, then, of course, there's no problem.

“If the showing count, however, goes above the average, then perhaps it is time for sellers to sit down with their broker to determine why other property is selling and their home has not," Bates adds.

Appointment data also suggests that successfully-selling homes get more showing requests than home listings that eventually fail to sell. So if a home listing is not attracting showings and as a result does not look like it can quickly attract the amount of showings necessary to sell, then an adjustment in price or improvement of the condition of the property may immediately be needed.

Previously, there was nowhere to aggregate and analyze appointment request data. But now that MAPASS is sharing the information with local Realtors®, this important information can be used to move individual home listings and better understand the market at large.

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David Bates

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