Boston, MA (PRWEB) February 17, 2011
Finding used car deals and negotiating the best car offer is no longer a hassle for consumers in the Greater Boston and Providence area with the beta launch of Mojo Motors (http://www.mojomotors.com/), a game-changing Web-based car “buying” tool that finally puts consumers in the driver’s seat – and rewards them for their purchase.
The first evolution in shopping for used car deals since classifieds moved online more than 10 years ago, Mojo Motors is turning the traditional model upside down. The online service takes the pain out of the traditionally harrowing experience of finding used car deals by ensuring consumers remain in control throughout the process, offering the most competitive pricing and a cash reward for reporting the purchase of a vehicle. Mojo Motors provides consumers with a remarkably simple and anonymous way to get competitive offers for used car deals from multiple dealers in their local area. And – unprecedented in the used car industry until now – Mojo Motors pays consumers for reporting their used car purchase. Upon purchasing a vehicle from a dealer that responds to their Mojo Motors request, consumers may claim a $50 Mojo Reward Card.
The demand for used cars in the U.S. is on the rise, as is the use of the Internet in purchasing them. In 2009, nearly 35.5 million used vehicles were sold in the United States, according to the U.S. Department of Transportation. Recent data shows that sales of used cars are up significantly in 2010. Furthermore, the J.D. Power and Associates 2010 Used Vehicle Market Report states the number of used car buyers who used the Internet when shopping for a car increased to 68 percent in 2010 – five percentage points from 2009.
“There is no reason why buying a used car needs to be a painful and time consuming process so many consumers dread,” says Mojo Motors CEO and Founder Paul Nadjarian, Internet and auto industry veteran from eBay Motors and Ford Motor Company. “Mojo Motors’ goal is to fix the used car buying experience by simply connecting interested buyers directly with pre-approved dealers via a quick and easy 3-step process. The service is a ‘no-brainer’ when looking for the perfect used vehicle. In fact, in just a few short months, dealers have already offered $1 million in discounts to car buyers through Mojo Motors in the greater Boston area.”
The Mojo Motors web site offers an easy-to-follow interface that walks consumers through three simple steps.
Step 1: Post a Request: Buyers go to MojoMotors.com and select the vehicle they’re interested in purchasing. The Mojo Motors system locates inventory currently available on dealer lots in the buyer’s area. The buyer then enters their name, email address, and a password, and clicks submit. Mojo instantly sends the buyer’s request for an offer to all dealers in the area with matching inventory. Throughout the Mojo buying process, the buyer remains anonymous to the dealer. This is a deviation from other online used car shopping sites which result in unsolicited phone calls and spam e-mails from dealers.
Step 2: Get Competitive Offers. Dealers who have a vehicle that meets the consumer’s criteria receive an alert from Mojo Motors. Dealers quickly respond with their best offer on the vehicle; up to five dealer offers are presented to the buyer. Each offer includes vehicle photos, detailed description of the vehicle, a free CarFax history report, and the dealer’s contact information.
Step 3: Purchase Vehicle. Claim Reward. Mojo Motors rewards buyers with a $50 Mojo Reward Card if they: (1) purchase a vehicle from a dealer that made them an offer through Mojo Motors and (2) report the purchase on the Mojo Motors website.
Buyers Finally Have ‘Mojo’
With real offers in hand, consumers now have their mojo and are in an informed position to contact the dealer and test drive the car. Since dealers are competing with other dealers for the consumer’s business, buyers can feel confident they have leverage (Mojo) in the relationship with the dealer.
“I always thought that buying a used car meant hours of haggling with dealers over price, but using Mojo was a simple process I could trust,” said Jerry Galeon, a Mojo Buyer. “The whole process was painless and it saved time and money.”
Extensive Network of Dealers
For dealers, Mojo Motors connects them with qualified local buyers who are ready to make a purchase. Since there is no need for on-site negotiation and haggling, the process saves both buyers and dealers time. Currently, in the Greater Boston and Providence metro areas, Mojo Motors works with a large and growing network of more than 100 quality franchise dealers participating in the Mojo Motors Beta. Dealers pay Mojo Motors a marketing fee to participate and are required to honor offers made to consumers.
“In today’s increasingly competitive used car-buying market, Mojo Motors is a tool that helps us compete,” said Bill Goulette, Internet Sales Director at Atamian Honda. “As a dealer, we receive quality leads from interested and knowledgeable buyers, while consumers enjoy an easy and private way to shop for the best deal on a used car. It’s a win-win.”
About Mojo Motors ( http://www.mojomotors.com/)
Founded in 2010 by veterans of the Internet and auto industries, Mojo Motors is a used car buying tool that empowers customers who are ready to purchase a used car, making the experience simple, quick and anxiety-free for the first time. Consumers looking to purchase a car receive up to five offers from Mojo Motors’ network of quality dealerships via a process that eliminates haggling and keeps the buyer’s information anonymous until they decide to contact a dealer. Based in New York, Mojo Motors is currently conducting beta tests of its system in Boston, MA and Providence, RI. For more information, visit MojoMotors.com.
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