Transera Receives Customer Interaction Solutions® Magazine’s 2010 Product of the Year Award

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Scorecard Routing Honored for Exceptional Innovation By Increasing Revenue for Sales Call Centers

We are pleased to be recognized for our Scorecard Routing software. With SCR, a call center can significantly reduce abandoned calls, increase conversion rates and improve order values for their customers.

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Transera announced today that its groundbreaking Scorecard Routing software has received a 2010 Product of the Year Award from Technology Marketing Corporation’s (TMC®) Customer Interaction Solutions magazine, the leading publication covering CRM, call centers and teleservices since 1982.

Transera’s Scorecard Routing is an innovative approach to call routing that matches valued customers with a call center’s best-performing agents. As the only software on the market that considers both customer value and real-time agent performance in call routing decisions, Scorecard Routing offers significant revenue-generating potential for sales call centers, with Transera customers experiencing increases of up to 15% in sales and average order size using the software. The software fits into any call center environment without requiring the replacement or installation of any equipment.

“Transera was granted a 2010 Product of the Year Award for its achievement in advancing contact center technologies. Scorecard Routing has demonstrated excellence and increased revenues and order conversion rates for the companies that use it,” said Rich Tehrani, CEO, TMC. “Customer Interaction Solutions magazine has been honoring innovative companies for 13 years and Transera, with its track record of breaking new ground in the industry, has earned its place with this distinguished honor.”

The 13th Annual Product of the Year Award winners are featured in the January 2011 issue of Customer Interaction Solutions magazine, http://www.cismag.com.

About Transera
Transera eliminates the barriers inhibiting high volume sales and service call centers from delivering a superior customer experience. Our cloud-based solution helps call centers manage constantly shifting demands for agent resources, control multiple outsourcers and locations more effectively, and eliminate exorbitant capital expenditure outlays. Addressing these and other call center management issues translates into tangible business results. Some of our customers who are taking advantage of significant revenue gains and cost reductions are Wirefly, Aon Integramark, Office Depot, TIVO and Guthy-Renker. Transera is privately-held and located in Sunnyvale, CA. Please visit http://www.transerainc.com for more information.

About Customer Interaction Solutions
Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit http://www.cismag.com for more information.

Company Contact:
Transera, Inc.
Arnab Mishra
V.P. Product Marketing
408.338.0861
arnab(at)transerainc(dot)com

TMC Contact:    
Jan Pierret
Marketing Manager
203-852-6800, ext. 228
jpierret(at)tmcnet(dot)com

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Arnab Mishra
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