"This is a very exciting opportunity to bring two internationally recognised absinthe brands into the Indian market.
(PRWEB) February 21, 2011
Liqueurs de France (LDF), a UK-based speciality beverages producer and distributor, which recently signed an agreement with The Green Fairy Absinthe Company (GFAC) based in Goa, India. has announced the launch of their first two absinthes in India.
The two companies have been selling absinthe in India on a trial basis for the past two years. The new agreement is for Nemesinthe absinthe and Enigma Verte absinthe, both brands are owned by LDF. The two absinthes will be available in India from February 21st.
Nemesinthe, which recently picked up Silver Medal, Best in Class at the International Wine and Spirit Competition, is produced at the Timbermill distillery in London, United Kingdom. Enigma Verte is produced at distillerie Paul Devoille in Fougerolles, France. Nemesinthe is a modern, cocktail-friendly absinthe which will appeal to younger drinkers and is aimed at the club and bar scene. Enigma Verte is a premium unfiltered absinthe which aims to please those for whom expense is no object.
"This is a very exciting opportunity to bring two internationally recognised brands into the Indian market," said Ian Hutton, Director of LDF. "We originally created a special brand for India in order to test the market, and the response has been so strong that we have decided to bring in two of our best sellers so that they can benefit from international marketing support." The proprietor of The Green Fairy Absinthe Company, Farrokh Maneckshaw, added "the tradition, history and romance associated with absinthe, the familiar taste of aniseed, LDFs history and quality products will appeal to discerning Indians, particularly clubbers."
LDF plans to sponsor a number of events to promote the absinthes. Local distribution will be by Aqua Spirits. The Green Fairy Absinthe Company welcomes approaches from licensed distributors in other States, particularly Maharashtra.
LDF is an importer and distributor of speciality spirits, based in Esher, Surrey, UK. The Green Fairy Absinthe Company is an importer of speciality spirits, based in Goa, India.