100 Most Popular Brands on YouTube Unveiled, Results Shame Traditional Marketers

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Heardable Releases List of the Most "Subscribed" Brands on YouTube: HIGAtv was Ranked #1 with 3,226,834 Subscribers, Followed by Smosh at #2, FredFigglehorn #3, Machinima #4, and MysteryGuitarMan at #5.

Which brand has the most subscribers on YouTube? The results may surprise you. According to brand analytics firm, Heardable, Inc. (http://heardable.com) HIGAtv was named The Most Popular Brand on YouTube with over 3.2 million subscribers to their video channel. The brand owner is Ryan Higa, a college student who writes, directs, and produces movie spoofs and other clever video originals. The brand's website address is HIGAtv.com (http://www.higatv.com) and his YouTube page is nigahiga (http://www.youtube.com/user/nigahiga). You can find HIGAtv on Heardable at: http://heardable.com/home.php?domain=higatv.com.

Large corporate brands comprise only 7% of the YouTube Top 100 list. A whopping 84% of the most popular brands on YouTube are a hodgepodge of independent talent comprised of comedy & variety acts, stunt people, musicians, and do-it-yourself hosts. The remaining 9% of the Top 100 brands on YouTube are musical recording artists such as Katy Perry (#98 on the list).

Well-known brands that made it into the Top 100 list:    

Universal Music ranked #15 with 1,090,592 subscribers.
National Geographic ranked #77 with 367,593 subscribers.
CBS ranked #91 with 290,613 subscribers.

Popular brands that did not make the Top 100 list:

Bank of America with 13 subscribers.
Verizon Wireless with 619 subscribers.
Target with 3,725 subscribers.

"When YouTube offered a free service to 'Broadcast Yourself' they weren't joking around," said John Sharp, Director and Co-Founder of Heardable. "It's exciting to see so many independent artists dominate the YouTube charts with their fan-favorite channels. The little guys are not only beating the big brands at their own game but they're changing the nature of broadcasting as we know it by experimenting with new content formats, integrated branding, and new monetization models."

Heardable's list of the 100 Most Popular Brands on YouTube is part of its new H-labs scoring technology which takes YouTube's API feed and maps the information received against Heardable's database of 1.2 million+ brands in order to rank order the most subscribed YouTube channels in the world. The list is updated in real-time whenever a brand is re-scanned on Heardable.com, or when our robots crawl our database of YouTube channel brands. Brands profiled on Heardable must have website domain registered to their brand.

"It's amazing how inept the world's largest brands are at syndicating video content on the web," said Jon Samsel, Heardable's CEO. "Most are not posting much material and the videos they are publishing are not very original. It's no wonder consumers are avoiding their channels in droves. This is such a wasted opportunity for business organizations. They know that today's consumers aren't flocking to printed newspapers or waiting for the next billboard ad to be erected in their neighborhood. They're using their smartphones to watch and share millions of videos online and the trend is for continuous high growth."

Abbreviated List of The 20 Most Popular Brands on YouTube, Sorted by # of Subscribers

1. higatv.com - 3,226,834
2. smosh.com - 2,185,341
3. fredfigglehorn.com - 2,138,521
4. machinima.com - 1,818,621
5. mysteryguitarman.com - 1,723,171
6. annoyingorange.com - 1,639,494
7. collegehumor.com - 1,609,806
8. phillyd.tv - 1,468,189
9. davedays.com - 1,369,793
10. kevjumba.com - 1,368,816
11. failblog.org - 1,299,991
12. barelypolitical.com - 1,212,080
13. thekeyofawesome.com - 1,212,079
14. thekassemg.com - 1,194,384
15. universalmusic.com - 1,090,592
16. ijustine.com - 1,033,856
17. buckhollywood.com - 1,013,151
18. vprincess.com - 974,367
19. bieberfever.com - 961,876
20. householdhacker.com - 895,969

To find out what all the fuss is about, head on over to The 100 Most Popular YouTube Brands list yourself at: http://heardable.com/top_100_brands_on_YouTube

About Heardable:
Heardable is the leading online brand benchmarking and analysis tool that measures the brand health of any organization in less than 30 seconds, allowing users to instantly compare businesses by industry or local zip code. Type in any URL and start your scan. The higher the score, the better you're doing. And yes, it really is that simple. With over 1.2 million brands and 675 million+ data variables already stored in our database, Heardable's 'big data' repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Los Angeles, CA.


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