Video-based Research Just Landed in the Pockets of 750 Million Consumers

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Qualvu Smartphone App Allows Consumers to Share Candid Video Feedback -- Taking Qualitative Research Out of the Focus Group and Into Consumers’ Lives

Online video research leader Qualvu has launched a new app enabling brands to take advantage of mobile phones to reach consumers during those “moments of truth” when they are interacting with products and services anywhere and anytime.

“Mobile video-based connectivity gives companies insights and depths of understanding from consumers at the very moment a consumer is shopping for a product, using a product, or evaluating a product,” according to Qualvu’s CEO and Founder John Williamson. “The Qualvu App expands Qualvu’s pioneering Internet-based video for qualitative research to bring a business’s questions to where the consumers are, engages them in their own terms, and allows a company to get into consumers’ lives in ways that are impossible through other methods. It turns every moment into a market research opportunity and empowers consumers to tell businesses what they need to know, on camera, even if they haven’t asked the question,” he added.

“Mobile video research makes the focus group as quaint as the telegraph and as obsolete as the payphone,” he said, “Using smartphones is far more economical, and based on hundreds of online projects we know that the Qualvu method allows brands to not only understand what consumers truthfully think but also how they behave.”

Since 2008, Qualvu has innovated technologies to help businesses harness consumer-driven Internet video to help businesses make better decisions. The company also recently announced Qualvu DIY, an online video-based qualitative research project creator, where clients can easily build their own projects in minutes and immediately begin asynchronous video conversations with their consumers about their products and services.

Combined with Qualvu App, clients can go to Qualvu’s DIY portal, designate that they want panelists to respond through their smartphones (“on-the-go”), and indicate what criteria they want for the respondents’ demographic profile. Respondents are then notified that they have a new project available. They log into the app, watch the moderator ask the questions via video and present stimuli such as video or print ads, photos, or other graphics, and consumers submit video responses recorded from their mobile phones. The video response is then uploaded to Qualvu’s intuitive client portal called Vupoint, where clients can watch them, sort them, conduct searches for keywords or phrases, and even easily create video highlight reels of the most important or insightful comments, Williamson explained.

“Qualvu’s ultimate goal is to facilitate continuous, candid and relevant communication between brands and consumers, allowing businesses to make better decisions to ensure that their strategies are congruent with their consumers’ needs,” Williamson said.

“Given where the 2.0 world is going and how new technologies are changing the way we live and share information, this seemed like the next logical move for a company like Qualvu that has worked hard to make qualitative research accessible to all businesses, from start-ups, to small businesses, to the world’s leading brands. Everyone needs better consumer insights – the truth - to make better business decisions,” he added.

Some benefits you can expect from the Qualvu smartphone app:

  •      In-the-moment. Reach any consumer anytime, anywhere, and gather candid, in-the-moment video insights.
  •      Instantaneous. Collect video feedback faster and view responses instantaneously.
  •      Inexpensive. Lower the cost of your qualitative research.
  •      Innovative. Start a conversation with your consumers through familiar and convenient technologies.
  •      Inclusive. Reach busy professionals, dynamic teenagers, and other hard-to-reach groups on the go, in any geography.

Williamson said that the idea of gathering market research through mobile devices has reached a tipping point because of the burgeoning mobile communications market. Nearly 250 million Americans now use mobile devices, and more than 166 million smart phones were shipped worldwide last year alone. Half of all U.S. wireless subscribers are projected to be using a smart phone by the end of 2011, according to reports from Comscore, Canalys and Nielson.

If you would like to see a demo of Qualvu’s Mobile App for Video Qualitative Research, request a demo or register for Qualvu's upcoming Mobile Research Webinar.

About Qualvu:
Qualvu is the world’s leading online video solution empowering businesses to gain truthful insights from their customers, through accurate and actionable intelligence. The company is changing the qualitative research industry through an innovative video-based platform that enables our clients to connect with their consumers, gather rich insights, and make better business decisions. Qualvu’s streamlined proprietary process delivers qualitative intelligence faster and more cost effectively, while driving new levels of insights from consumers globally at home, work, or on the go.


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Guadalupe Pagalday
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