Wool.labs' proprietary search engine is better than a focus group or survey-based analysis, because it searches every available website in the world to glean information on the relationship between patients and their medications.
Berwyn, PA (PRWEB) February 18, 2011
Wool.labs(TM), a business intelligence company driven by social cognition technology, has announced its next “Cocktail Convention” healthcare summit focusing on understanding patient adherence as revealed through social media.
The cocktail convention, held at the National Constitution Center in Philadelphia on February 24th, is co-sponsored by SmartBrief and MISI Company. It is one in a series of events focused on understanding the attitudes and emotions of key audience groups.
Wool.labs’ Cocktail Conventions are unique events where our business intelligence from social media is used to uncover insights through interactive discussion and workshops. This happens in a casual environment where food and beverage is paired with conversation and debate to generate innovative thoughts about these topics. A panel of experts representing a cross-section of stakeholders in the topic contribute to discussion and workshops aimed at creating real solutions for the industry.
This Cocktail Convention theme is “Patient Adherence Through the Lens of Social Media in the Healthcare Continuum.” And will shed light on the emotions and beliefs that shape patient behavior related to understanding and taking prescribed medications. “The Cocktail Convention is a method of trying to promote more understanding in patent health care.” says Michele Bennett, Wool.labs’ COO “An understanding of factors and attitudes driving patient adherence is critically important for those seeking to provide care.”
"It's startling, the level of sophistication that is discernible early on," says Paul Shiels, former CEO of digital health companies DocSite and Medscape. “Wool.labs' proprietary search engine is better than a focus group or survey-based analysis, because it doesn't just go to medical pages, but instead searches every available website in the world to glean information on the relationship between patients and their medications.”
“This is important information for healthcare professionals, researchers, managed care providers, and pharmaceutical manufacturers.” says Bennett. “Anyone who works in the healthcare industry, communicates with patients, family members, Pharmacists, Hospitals, and Support Networks and needs to understand how emotions and beliefs influence behavior along the healthcare continuum. Each of these points of view will be represented on our panel.”
The Wool.labs Cocktail Convention is an innovative new venue where real data from social media intersects emotion and behavior to inform and direct conversations on today’s most important topics. The events enable healthcare professionals to actively participate in creating new business ideas.
Wool.labs is a new breed of business intelligence software provider. Our proprietary technology solutions help enterprise clients understand and solve complex business challenges through Social Cognition. We dig deep into dialogue data to uncover core insights and emerging trends to inform strategy, change behavior and drive new business opportunities in a way that is unmatched in the industry.
For more information, visit http://www.woollabs.com/conference0211/
or contact Steve Chiles