Atlanta, GA (PRWEB) February 18, 2011
Many professional athletes today are faced with a continuous flood of media attention and can easily become a magnet for scrutiny. Social media channels broadcast every status update, “tweet” and image - good or bad - to millions in a matter of minutes, and any misstep becomes instant news. Having the skills and confidence to effectively communicate with the media and fans is proving to be as valuable as a good jump shot or a 100 mph fastball.
Veteran sports broadcaster Fred Hickman announced today the launch of Fred Hickman Communications (http://www.FredHickman.net) to provide athletes, coaches and front office personnel with the skills to tackle a variety of challenging media situations, including:
Fred Hickman Communications will provide extensive training on the fundamentals of interviewing, speaking & public appearances, giving anyone the confidence to become an effective communicator, and helping shape their public persona, connect with fans, increase their marketability and enhance their value to the franchise.
With over 30 years of on-camera experience and numerous awards to his credit, Fred Hickman has worked as a lead anchor for prominent sports networks including TBS, TNT, ESPN, Fox Sports and the YES Network. Fred is a highly skilled, versatile broadcaster, having led coverage for major sports properties & events including the Super Bowl, Winter Olympics, NFL, NBA, MLB and NCAA telecasts, pre-game and post-game shows.
“While the tools we use to communicate may have changed, what’s important to communicate has not,” said Fred Hickman. “Every athlete and coach should have the basic skills to handle themselves on camera, in an interview or at public events, and to present themselves in the best possible light.”
Media training sessions with Fred Hickman Communications utilize on-camera mock interviews, video/audio analysis, real-world examples and resolution techniques to sharpen speaking skills, along with evaluating body language and posture, proper enunciation, eye contact, avoiding one-word answers and many other subtle but effective details to ensure success in front of the mic and camera.
In the future, when asked how they became so comfortable in front of the media, athletes and coaches will simply reply… “Fred Said It.”
For more information, please contact:
Fred Hickman Communications