Red Nova Labs Adds Four Employees to its Westwood Offices, Plans to Continue Hiring in Coming Months

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To support StorageFront, LenderStreet, WebWorks and several other new web-based marketing products, Red Nova Labs’ executives saw a need to expand the company's full-time staff.

Three months after buying and moving to a new building, Red Nova Labs is starting to fill out its new 14,000-square foot space.

The web-technology company recently added four employees, increasing its staff to 23 members after starting with seven employees in early 2009.

“Back when we started in a glorified closet, I knew we could build something that would grow, that would last,” said Carrie Royce, Chief Marketing Officer at Red Nova Labs. “The four additions to our team and our recent move to the Rainbow building are just two examples of the faith we have in the company going forward. It’s also an indication of how well we’ve already done. We’re a determined bunch, to say the least.”

Red Nova Labs, which created StorageFront ( and LenderStreet (, is developing several new web-based products, including its second venture into the self storage industry: WebWorks for Self Storage. This service-oriented subdivision will build customized web platforms for self storage chain stores. To support WebWorks and the other new products, Red Nova Labs’ executives saw a need to expand.

Two of the new employees, Anelcie Andry and Alex Bernath, have joined the company’s sales team. Anelcie, who is French, will help facilitate StorageFront’s move into the Canadian market at

Jodi Nelson has joined the marketing department. In her versatile role she will drive several efforts in social networking, online communications, and market research.

Sara Camp has been added to the quality assurance team. David Howe, Director of Project Management at Red Nova Labs, said Camp’s addition represents a change in philosophy in the QA department.

“We’re taking a more strategic, proactive approach to quality assurance,” Howe said. “Instead of ‘fixing what’s broken,’ we’re finding issues well before they’re ‘live’ and ensuring that product works the way it’s supposed to work in the marketplace.”

Howe was one of the original seven at Red Nova Labs. He said the company’s relative success in such a short time, as well as the founders’ passion for innovation, has helped Red Nova Labs attract top talent in the Kansas City metro area.

“I’ve been emphasizing to candidates that we’re still – definitely – a startup,” Howe said. “We still have that ‘work until you’re bone dry’ mentality. We spread ourselves as thin as we can. While that alone might scare away applicants, I also tell them that we started less than two years ago when everything else was going belly-up. Against the odds we managed to grow, and now we’ve more than tripled our company’s size. We’re not only improving upon what we already do, we’re adding to what we can do. That’s very telling about our company, our crew, I think. It’s an exciting place to work.”

Red Nova Labs plans to hire at least three more people in the coming months, mainly for sales roles. The staffing increase will support a number of marketing platforms, which are expected to launch this spring.

Red Nova Labs was founded and self-funded in 2009 as a web technology and marketing think-tank. The company is divided into two business models: services and products. On the service side Red Nova Labs support clients and partners, much like a development agency. On the product side the firm invents and run its own platforms.

To support both business models, development engineers think up resourceful code generators that add practical ease to complex programming. That way, they can get to market fast with vibrant, multidimensional sites and apps. Once a product is launched, each business operates autonomously as a division, with full engineering and marketing support from Red Nova Labs.

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Carrie Royce
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