Boston, MA (PRWEB) February 19, 2011
DMZ Interactive, a design studio that specializes in B2B website design, today announced that it has published The 2011 Guide to Building B2B Websites.
“Our goal with this guide is to educate business-to-business (B2B) marketers about the rapidly changing technology issues that need to be taken into consideration when building a B2B website in 2011,” said Founder and CEO of DMZ Interactive, Derek Gilmore. DMZ decided to publish the 2011 B2B Guide after noting the dearth of quality information on how to build a modern B2B website.
According to Derek Gilmore, “There is plenty of information on SEO, marketing automation, social media and CRM system design but there is very little information out there on how to tie it all together. We believe that in today’s highly competitive B2B marketplace, having a fully integrated website is a foundational part of any marketing program.”
The 2011 Guide to Building B2B Websites covers the five key components of an effective B2B site, which include a content management system, search engine marketing, social media, marketing automation and CRM integration. The guide also provides practical real-world advice that can help B2B marketers generate more leads from their website and reduce marketing costs.
“As part of our day-to-day work we find quite a few B2B sites with very basic mistakes that turn out to be very expensive to their companies. Our guide provides all the information B2B marketers need to avoid the painful mistakes and get them quickly on the path to success,” said DMZ CEO Derek Gilmore.
For more information or to order a copy of the guide, visit http://www.dmzinteractive.com/how-to-build-b2b-websites.
About DMZ Interactive.
DMZ Interactive are experts in creating B2B websites on the leading open source content management systems (CMS). They build sites that are fully integrated with CRM systems. Their core focus is on optimizing for inbound marketing, lead generation and marketing automation. They use the latest CMS and marketing automation technology to create a seamless platform that leverages inbound marketing best practices. Their core mission is to facilitate the cross-functional alignment and collaboration between marketing, technology and sales though enabling technology.
DMZ Interactive LLC was founded by technologist and marketer Derek Gilmore. With a unique knowledge of both software and new media, Derek has won praise as a marketing thought leader with deep expertise in software engineering, product management, product marketing and advertising.
For more information about this topic or to schedule an interview with Derek Gilmore, please call 781-696-9560.