Orlando, FL (PRWEB) February 19, 2011
The Search Monitor, an ad monitoring tool that tracks competitive advertising in real-time, is co-leading a webinar with comScore, a global leader in measuring the digital world and providing digital marketing intelligence. The webinar will teach marketers innovative ways to compute competitive budgets and apply these learnings to marketing campaigns.
“We are pleased to be able to work closely with comScore and provide our expertise in Search to a broad audience,” says Lori Weiman, CEO of The Search Monitor. “We look forward to a meaningful discussion on computing competitive budgets across verticals.”
“The search industry continues to expand and command additional advertising spend, yet a corresponding increase in complexity means more work for marketers,” says Eli Goodman, comScore’s Search Evangelist. “Our upcoming webinar with The Search Monitor will shed light on ways to manage effectively in a changing environment.”
According to the IAB, over $5.7 billion was spent on Search in the first half of 2010, up 11.6% year over year, and comprising 47% of total online advertising spend in the U.S. As a result, marketers are constantly working to maximize the use of their paid search dollars.
The Search experts from comScore and The Search Monitor will lead a webinar on Thursday, February 24th at 2pm ET to discuss the state of the paid search industry and what it means to marketers, how to compute budgets across different verticals, and techniques and strategies to monetize Search in new ways. Marketers will gain insight and information that can be implemented immediately.
About The Search Monitor
The Search Monitor provides real-time competitive intelligence to monitor brand and trademark use, affiliate marketers for compliance, and competitive advertisers on paid search, organic search, social media, mobile, and shopping engines worldwide. Hundreds of interactive agencies, search marketers, and affiliate marketers use The Search Monitor to help gather and manage information more effectively. To learn more please visit http://www.thesearchmonitor.com.