Vancouver, BC (PRWEB) February 20, 2011
Ugam Research Solutions, a leading global provider of offshoring market research operations recently formed a partnership with mobile market research leader Techneos Systems. Inc. Using market-leading research tools in mobile, the partnership will leverage each company’s existing capabilities to deliver more comprehensive behavioural data, as well as accessing new audiences, for market research users.
Research on mobile devices like the iPhone, iPad, Blackberry and Android phones is increasingly being recognized by market researchers and marketing professionals as a reliable source of rich, qualitative and quantitative views/insights on people’s expectations, motivations and intentions. The portability of the method, as well as technical benefits like photo/video capture, barcode capture & GPS tracking while on the move bring another element to market research that have not been possible with traditional methods. These new approaches are providing unprecedented insight into respondents’ brand affinity and purchase decisions.
Techneos, the recognized leader in mobile market research solutions, created the Survey On Demand Application (SODA) platform to capture rich data such as multi-media, geo-location, respondent-triggered diary and ethnography research at the point of experience. The partnership between Techneos and Ugam ensures a scalable resource pool of SODA-certified practitioners is available to deliver leading research solutions on mobile devices.
Dave King, CEO and Director of Techneos said, “We are delighted to have formed a partnership with Ugam which will allow our clients to gain access to cost effective services through the SODA platform. The rapid adoption of our mobile research solutions has created a need to expand our technical and support services. Ugam’s reputation as a premier service provider will help us support this growth and also allow us to jointly introduce our solutions to a shared and expanding customer and prospect base.”
Speaking about this development, Sunil Mirani, CEO, Ugam Research Solutions said, “Our partnership with Techneos is a win-win arrangement as this helps Ugam make a strong foray into the mobile research space and while our services complement Techneos’ strong mobile research technology enabling us to take a comprehensive mobile research solution to clients.”
ABOUT TECHNEOS SYSTEMS INC.
Techneos is the global leader in mobile market research solutions.
Using mobile survey, feedback, panel, ethnography and digital diary solutions on any mobile device (including iPhone, Android, Nokia and Windows platforms) they provide insightful information of peoples’ expectations, motivations and intentions for partners and customers in over 200 languages.
Techneos have provided mobile research capabilities to corporate entities, global market research organizations, advertising agencies, academic institutions and governments, in over 50 countries worldwide, for more than 15 years.
ABOUT UGAM RESEARCH SOLUTIONS
Ugam Research Solutions is a leading provider of research operations to Market Research firms across the globe with 1000+ highly skilled knowledge associates across the USA, UK and India.
With its sheer scale of operations, completeness of offerings, extensive use of technology, domain expertise, invaluable international experience and global reach, Ugam Research Solutions delivers tremendous value and cost benefits to its clients.
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