McAllen, TX (PRWEB) February 20, 2011
Smashburger, a fast-casual "better burger" restaurant and Food Management Partners (FMP), a restaurant franchise company have named esd & associates as its agency of record. esd is a San Antonio-based communications firm that will handle local day-to-day communication and marketing efforts as Smashburger gains momentum in the Rio Grande Valley market.
Known for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef--fresh, not frozen--smashed, seared and seasoned on a flat grill. Served on butter-toasted artisan buns and topped with a selection of real cheeses, Smashburgers feature the freshest produce and top-quality condiments.
Smashburger provides something for everyone. Along with its mouthwatering burgers, the restaurant serves delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes, root beer floats, beer, and wine with their meal.
"Smashburger has enjoyed its partnership with esd & associates," says Smashburger Founder Tom Ryan. "esd is committed to creating the burger love buzz in San Antonio and now our new store in McAllen."
"We are thrilled and proud to partner with Smashburger and SB Alamo, LLC--two organizations that exhibit tremendous confidence, passion and commitment to its product and the community," says Christine Kleha, president and owner of esd & associates.
Headquartered in Denver, Colo., Smashburger is a fast-casual restaurant designed to be "every city's favorite burger place." Developed and owned by private equity and concept development firm Consumer Capital Partners (CCP), Smashburger has sold franchise agreements totaling 200-plus locations over the next five years. The franchise deals are part of Smashburger's national expansion plans to open 500 restaurants across the country, with 30 to 60 of those scheduled for 2009. For those who crave a better burger experience, keep watching for Smashburger to come to your community. To learn more, please visit http://www.smashburger.com.
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com.
About esd & associates
esd & associates, San Antonio's leading digital creative agency. Our services include advertising creative, public relations strategies, video/television production, interactive web design and development, social media tactics, branding and event and facility management. Our client-centered service delivers high-impact results for healthcare, entertainment, education, food service, retails companies and government agencies across Texas.