Irvine, CA (PRWEB) February 18, 2011
Trackn Inc. d.b.a. Enfotrace (“Enfotrace”), one of the fastest growing GPS solution providers in the North American automotive finance industry, has been acquired by Bertram Capital, a private equity firm based in San Mateo, CA with more than $850 million of capital under management. Enfotrace’s entire founding executive team will remain in place and continue to lead the Company in its next phase of growth.
“We are excited to be joining forces with Bertram Capital. We have been approached by a number of firms over the past year, but we were impressed with their knowledge of our market space and their shared vision and enthusiasm for the opportunity ahead,” said Ken Wiesner, CEO of Enfotrace. "This partnership will provide Enfotrace with the resources and platform to further expand our product and services into adjacent markets.”
Enfotrace supplies risk mitigation products including GPS tracking and payment protection systems to the subprime vehicle finance industry. Enfotrace is uniquely positioned as a result of their internally developed hardware designs and innovative software functionality. This is Bertram Capital’s second investment in the mobile resource management market.
“Enfotrace has developed an innovative product platform that we believe can be readily applied to adjacent markets. The size, ease of installation and multiple packaging options of this technology will solidify our position as the undisputed leader in the vehicle finance market and position us to aggressively target other location based services applications where we can offer a superior solution at the best value,” said Jared Ruger, Partner at Bertram Capital.
Enfotrace L.L.C.. headquartered in Irvine, CA, is one of the fastest growing companies in the Subprime Automotive Finance industry. Products from Enfotrace reduce the costs, complexities and risks associated with managing mobile assets. Enfotrace currently has over 300,000 units being used throughout the U.S., Canada and Mexico.
Enfotrace – Larry Jones at (800) 815-3639 ext. 730 or visit http://www.Enfotrace.com for more information.
About Bertram Capital
Bertram Capital is a private equity firm with more than $850 million in capital under management. Founded in 2006, Bertram Capital's mission is to build value for equity holders, employees, customers, and partners by helping already profitable companies unlock their full potential.
Bertram Capital - Jared Ruger at 650-358-5000 or visit http://www.Bertramcapital.com for more information
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