Naked Wines Launches Retox Plan for Mumsnetters

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Online communities Naked Wines and Mumsnet join forces to launch a 'retox' wine club.

New Zealand Sauvignon Blanc, made by Heidi Seifried

Naked Wines, a community that loves winemakers, are the perfect partner for Mumsnet, a community that loves wine.

Online wine retailer Naked Wines is launching a ‘retox’ wine club with one of the UK’s most established social networks, Mumsnet.com

Expanding on their popular food pages, that receive 160,000 hits per month, Mumsnet are hoping to consolidate their position as the ‘go-to destination for parents looking for culinary inspiration.’

Justine Roberts, CEO and Founder of Mumsnet said:

“With over 1000 recipes and webchats, including Jamie Oliver and Anthony Worral Thompson, Mumsnet has long been a favourite for parents looking for great cooking ideas.

Naked Wines, a community that loves winemakers, are the perfect partner for Mumsnet, a community that loves wine. With wine of the month, and many other offers, we’ll be working hard to offer our 1.25 million Mumsnetters quality wine to enjoy in their own home.”

Rowan Gormley, Founder of Naked Wines added:

“I have been dying to work with Mumsnet ever since I googled 'how to bleed a boiler' and found the answer on their forums! It just seemed to me like such a good match...our mums make wine, Mumsnet mums drink wine and I’m really looking forward to our two online communities working together.”

To launch the new partnership, Naked Wines are offering 100 Mumsnetters a free case of wine to review, courtesy of Mum-to-be winemaker Heidi Seifried. Heidi will be introducing her wines to the Mumsnet community via a live webchat from New Zealand, on 24th march.

To find out more, visit http://www.mumsnet.com/food/wine-club or http://www.nakedwines.com

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Francesca Krajewski
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