Creative Collaboration by Arizona Businesses Illustrates Community Spirit and Responsibility to the Local Economy

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Small business owners unite to attract new customers clue by clue

Who doesn’t love a good treasure hunt? For the kid in all of us, a very grown-up prize is the carrot small businesses are dangling in Arizona in an effort to increase customer traffic.

“The Bad Economy Buster Bling Bike Hunt®” is an out-of-the-box idea by four Arizona business owners to help “rev up” revenue for merchants across the state. For nine weeks the public will gather clues from participating businesses leading them to a stunning custom-designed motorcycle worth more than $35,000 by world-renowned motorcycle manufacturer Sucker Punch Sally's of Scottsdale.

Those partaking in the hunt have a very diverse list of participating businesses to obtain clues from -- everything from trendy restaurants to hip clothing boutiques and local wineries to highly-respected construction companies. More than 30 businesses are involved including: Troon Enterprises Incorporated, Mojito Cigar Lounge, What Women Want Swimwear, KA Cycles and Accessories, Blue Martini Lounge, MNM Racing & Performance, Jump and Shout Play Center, Beaver Stripes & Molding Supply,, Powersports Brokers, Kief-Joshua Vineyards, Cigar King, The Dugout Sports Grill, AZ Toy Store, American Junkie Restaurant, Urban Tea Loft, D & D Discount Motorcycles, Evolution Custom Motorcycles, Havana Cigars, MMI Motorcycle Mechanics Institute, K O’Donnell’s American Bar & Grill, Wild West Pawn Shop, Carstar Complete Paint & Body, Kid Chilleen’s BBQ Steakhouse, Knockout Motorcycle Co. and all six locations of Zia Record Exchange in Arizona.

Founding sponsors Julia Hutton, CEO of retail store Biker Babes and Beyond in Cottonwood, Bill Miko, Owner of Bikers Defense, a line of supplements for motorcyclists, Christian Clayton, President of Sucker Punch Sally's, and Valerie Thompson, 2X World Land Speed Record Holder and Founder of Valerie Thompson Racing, joined forces and developed the concept specifically to address the ongoing problem small business owners face today: lower sales due to a decrease in consumer spending. The program was created so that contestants must visit participating merchants multiple times in order to have a chance at finding the keys. After all, for small businesses half the battle is getting potential customers in the front door.

A new clue becomes available every week, in the form of a web access ID, and anyone hunting for the chopper’s keys must obtain every clue for nine weeks. After retrieving a clue access card from a participating merchant, contestants must visit and view a new video divulging more details that will ultimately lead them to the key’s whereabouts. The individual who was able to piece all the clues together and find the keys will be awarded the stunning custom on stage at Arizona Bike Week the first weekend of April.

Christian Clayton of Sucker Punch Sally’s is currently designing and building the one-of-a-kind bike at his Arizona shop utilizing parts generously donated by Hawg Halter, Russ Wernimont, Custom Chrome, Billet Boys and Avon Motorcycle Tyres of North America. The owner of Bikers Defense, Bill Miko, donated the motor.

In addition to clue gathering, the hunt will offer the community special events with Valerie Thompson. Fans will have the opportunity to meet Valerie, obtain an autograph and take photos with her at several Phoenix-area appearances over the next two months, including: American Junkie Restaurant, Thursday, February 17th from 5-9pm; Havana Cigar, Saturday, February 19th from 1-4pm; The Blue Martini, Saturday, February 19th from 5-9pm; Cigar King on Saturday, February 26th; Zia Records on Thunderbird, Saturday, March 19th from 2-4pm; and at MMI Motorcycle Mechanics Institute Saturday, March 26th from 11am-2pm.

For complete details, a full events calendar, rules and regulations for joining the hunt, and more information on participating merchants please visit

Biker Babes and Beyond:
Bikers Defense:
Valerie Thompson Racing:
Sucker Punch Sally’s:

Participating Merchants:
Mojito Cigar Lounge:
Troon Enterprises Inc.:
MNM Racing & Performance:
Blue Martini Lounge:
Havana Cigars:
Urban Tea Loft:
Cigar King:
Beaver Stripes & Custom Graphics:
Hawg Law:
AZ Toy Store:
Kief-Joshua Vineyards:
Powersports Brokers:
Jump and Shout Play Center:
D & D Discount Motorcycles:
Evolution Customs:
American Junkie:
Dugout Sports Grill:
Carstar Complete Paint & Body:
Wild West Pawn:
Zia Record Exchange:
K O’Donnell’s American Bar & Grill:
MMI Motorcycle Mechanics Institute:
Kid Chilleen’s BBQ Steakhouse:
What Women Want Swimwear:
Knockout Motorcycle Co.:

All media inquiries and requests for interviews should be sent to Wendy Roberts, Public Relations Director for Orca Communications Unlimited LLC, at or (480) 346-4004. Orca Communications is a full service public relations firm based in Phoenix, Arizona and can be found on the web at


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Wendy Roberts
ORCA Communications
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