McLellan Creative Writing Team Unveils New Web Site

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The new site reflects the McLellan Creative Writing Team’s depth of experience and unique team approach to scaling large marketing writing projects and simplifying the writing process for large technology organizations. In addition, the site highlights the agency’s expanding capabilities into third-party research, thought leadership, and global translation services.

McLellan Creative Writing Team, the largest and most experienced writing team serving many of the world’s most innovative technology companies, unveiled its new website today at http://www.mclellancreative.com. The new site reflects the McLellan Creative Writing Team’s depth of experience and unique team approach to scaling large marketing writing projects and simplifying the writing process for large technology organizations. In addition, the site highlights the agency’s expanding capabilities into third-party research, thought leadership, and global translation services.

“For years we’ve taken a team writing approach to helping global technology leaders such as Cisco, Verizon and Hitachi find new ways to communicate to increasingly diverse audiences, scale to meet ever-changing marketing needs and simplify their entire marketing writing process,” said Robert McLellan, founder and president of McLellan Creative Writing Team. “Now, we’ve expanded the size of our writing team, developed new strengths such as research and thought leadership, and developed a translation partnership with the largest translation company in the world, HP ACG.”

The McLellan Creative Team is comprised of writers, researchers, project managers and copy editors that offer a depth of technology experience unparalleled in the industry. “We deliver a unique formula for serving the needs of our global clients: at least four members of our writing team (lead writer, project manager, copy editor, and creative director) review every piece of writing we deliver,” explains McLellan. “This ensures high quality, increased speed of delivery and a cost savings over individual writers or the traditional marketing agency. We become a seamless extension of our clients’ marketing teams.”

The McLellan Creative Writing Team offers everything a global marketing manager needs to deliver successful marketing campaigns, including articles, case studies, collateral, newsletters, presentations, thought leadership, web content and white papers. “The digital age hasn’t diminished the power of good writing to effectively market products and services. In fact, the written word is more important than ever for distinguishing a company in today’s crowded marketplace,” states McLellan. “To consistently deliver the highest quality marketing materials, global technology companies need a large team of experienced writers with a singular focus—supporting the marketing writing process from start to finish.”

Key areas of the site that visitors will want to review are: Ten Reasons technology leaders choose McLellan; Translation Services to rapidly expand global presence; and 30-Second Success Stories to see technology leaders scaling with the McLellan. “The success of global technology companies hinges on their ability to tell compelling stories about their products and services, and get their sales materials to market quicker than their competitors,” says McLellan. “Our writing team blends the art of storytelling with deep technology expertise into each piece of marketing communications we touch. And we can scale to any size project right out of the gate. This helps ensure our customers’ success.”

About McLellan Creative
Founded in 1994 and is based in Ashland, Oregon, the McLellan Creative Writing Team is a large group of award-winning, technology-focused writers, project managers, researchers, and copy editors who help global technology leaders elevate their corporate messaging and communicate more effectively with their customers and prospects. Our writing and research experience covers the entire spectrum of established and emerging technologies. In addition to writing services, we deliver third-party research, creative consulting, campaign management, and global translation and localization services. For more information, visit http://www.mclellancreative.com.

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