Online Retail Conversion Rates in Multiple Vertical Sectors Show Significant Increase with Treepodia Ecommerce Video Platform

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Conversion Rates (CVRs) among Site Visitors who Watched Videos Were Significantly Higher than CVRs for Those Who Didn't

Videos help our business in multiple ways, said Lee Brown, founder and managing director of [Onlinegolf], Europe's number one online golf retailer.

Treepodia announced today that an evaluation of product video performance on retail sites across multiple vertical segments demonstrated higher conversion rates across the board, when comparing site visitors who watched videos to site visitors who did not.

The study of several online retail sites in various retail sectors, taken in Q4 of 2010, demonstrated the value of product videos in improving sales and conversions - and in particular, showed the advantages retailers gain when deploying the Treepodia Ecommerce Video Platform.

The increases in conversion rates were as follows:

  •     Jewelry +85%
  •     Electronics +101%
  •     Home & Garden +43%
  •     Gifts +113%
  •     Personal Care +14%

The retail sites included in the study all use Treepodia's automated ecommerce video solution, which can cover a retailer's entire product catalog with quality video in just a few days and at a much lower cost than alternative methods.

The positive results prove that the addition of videos to ecommerce sites offers online retailers a dramatic boost in conversion rates, effectively increasing sales.

"Videos help our business in multiple ways, said Lee Brown, founder and managing director of Onlinegolf, Europe's number one online golf retailer. "First, our customers want to get a feel for what it is they're buying. Additionally, videos improve the usability of our site and give visitors a sense that we're a quality retailer with the best products. With Treepodia's video solution we've seen an increase in CVR of up to 88% for items featuring video."

"Most retailers know that videos are an incredibly effective marketing tool," said Treepodia's Vice President of Marketing Dr. Melody King. "What's most compelling is the fact that retailers don't have to break their budgets and spend months on end creating videos for their whole catalog. An automated solution like ours, which works quickly and cost-effectively, delivers significant bottom line results."

A powerful and affordable solution, the Treepodia ecommerce video solution helps online retailers maximize each product page view with the addition of compelling video content. By showing products in an active format, shoppers can better understand what it is they're looking at, which in turn helps them arrive at an educated purchasing decision.

About Treepodia, Ltd.
Founded in 2007, with more than 250 clients, over 1,000,000 high converting videos and millions of views, Treepodia is the leading ecommerce video solution and most popular automated video solution amongst Internet Retailer's top 500 retailers. The Treepodia ecommerce video platform enables online merchants to cover their entire product catalog with effective and engaging video content in just 24 hours. Treepodia offers a unique 4X ROI guarantee and has dozens of clients worldwide, including, OnlineGolf, Promovacances, EyeBuyDirect, Emjoi, BedBathStore,


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