MaineToday Media Selects ImmersiFind

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Multimedia News Company Expanding Its Local Search Initiatives

MaineToday Media, Inc.

We are adding a new local search application to our family of websites so that our readers and subscribers can have easy access to local shopping information online.

MaineToday Media, publisher of The Kennebec Journal, Morning Sentinel and The Portland Press Herald/Maine Sunday Telegram – Maine’s leading newspaper, today announced that it is expanding its local search Internet initiatives through an agreement with ImmersiFind, Inc.

“We are adding a new local search application to our family of websites so that our readers and subscribers can have easy access to local shopping information online,” said Richard L. Connor, publisher and CEO of MaineToday Media. “We decided to offer our customers the best of local search by featuring an Internet directory of merchants and service providers that is available through web, mobile and social media applications”, he added.

Visitors to,, and other MaineToday Media websites will have quick and easy access to area business listings directly from those sites. MTM business partners will have their websites, company profiles, location information and multimedia presentations optimized for major search engines. Consumers who register to participate will be able to make suggestions and recommendations about the businesses to their friends and family.

The new website will feature business and category searches with reverse lookup, providing easy access to information about dining, health & beauty, automotive, real estate and home improvement providers. “We are excited about expanding into the newspaper industry….,” said Thomas C. Lewis, president of ImmersiFind. “Adding a directional media component across multiple channels to connect consumers with local merchants is an important growth strategy for newspapers.”

About MaineToday Media
MaineToday Media, Inc., is Maine’s largest multimedia company. It owns newspapers in Portland, Augusta and Waterville and the weekly Coastal Journal in Bath. MTM also owns and operates several other popular publications and websites, including Raising Maine, Maine,,,,,,, and

About ImmersiFind
ImmersiFind offers to media publishers a comprehensive, turnkey solution for Internet Yellow Pages, advanced online directory features including videos, websites, search engine marketing and reputation management services for local businesses. It is providing MTM with search engine optimization services to enable Internet users to find local merchants in and around the communities where their publications are based. Its web, mobile and social marketing solutions enable advertisers to connect with consumers who shop from any digital platform. ImmersiFind is a subsidiary of ZipLocal Holdings in Vancouver, BC.

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Thomas C. Lewis
(703) 466-0470 ext. 201
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Scott Feder, Vice President
(703) 466-0470 ext. 203
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