Dad Launches Family Friendly e-store, to Cater for Camping Needs

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Frustrated by limited options to online shop for camping tents with his kids without being worried if content was appropriate for the kids, dad launches own shop without guns and firearms that sporting goods e-store carry

Former Corporate Strategy Manager, Jan Ajonjoh always involves his three kids in planning their vacations, whether they be short trips to visit grandma or overseas vacations. Whenever he takes his family out in the summer for camping tent vacations, he makes sure to involve them in the various steps of the planning. According to Jan, involving the whole family, especially the kids in buying their camping tents and gear is an exciting pre-trip activity. As he explains, “when we involve kids in the planning the trips, including buying the key supplies needed, they greatly enhance their desire for make the trip and they take ownership for the bumps on the way and really do learn from them.”

Last summer, Mr. Ajonjoh and his wife decided to replace their large family camping tent with two smaller camping tents so that the kids could have their own tent for their trip. With the kids excited to buy select their camping tent, Jan started looking for online sites that carried wide varieties of camping tents but quickly got frustrated that most of them also carried hunting guns, firearms, camouflage gear and knives -items that were not suitable for the kids. As they scanned different sites looking for ones to explore with their kids, Mr. Ajonjoh started thinking there most be some parents in his predicament. The next thing he knew, he was dreaming of launching a website that would carry a wide variety of camping tents for his hobby, with content suitable for all ages.

Today, that website is the new (, an online resource devoted to the sale Camping tents and other camping accessories.

At, online shoppers can find high quality and discounted camping tents, dome tents, canopies and shelters that can satisfy the needs of single backpackers, small teams of campers and even large groups or families.

“If you’re looking for branded camping tents, you’re most probably going to find them at our site,” says Jan, who is now applying his corporate strategies to manage “I’m very excited to be showcasing all these products on one website location, where parents can have family time with their children and feel comfortable to leave then do the initial selection of their camping tents. I have also been very pleased with the endorsements from the friends that have bought camping tents from us and recommend the site to other families. Everything we carry is of the highest quality, and we back that with a manufacturer-defect return policy because we do have high product standards. What’s better, we offer competitive prices and are able to offer impeccable service to our customers.”

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Jan Ajonjoh
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